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Immersive Technology

Augmented Reality Services

Let customers see your product at real size, in their own space, before they buy. We build AR apps, WebAR that opens from a QR code, social lenses and mixed reality experiences for brands in the UK, Kuwait, Pakistan and beyond.

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What is augmented reality?

Augmented reality (AR) places digital content, such as 3D products, animations or information, on top of the real world through a phone camera, tablet or headset. Businesses use it to let customers preview products at home, bring packaging and print to life, and create interactive campaigns and training.

Our AR Offerings

Augmented Reality Solutions

Choose the format that fits how your customers will use it, from native apps to WebAR that runs in any phone browser.

📱

AR App Development (iOS & Android)

Give repeat users an experience they come back to. Native iOS and Android apps built with ARKit, ARCore and Unity AR Foundation, marker-based or markerless, for retail, education, events, healthcare and enterprise.

  • Marker-based AR (image/QR triggers)
  • Markerless AR (SLAM plane detection)
  • Location-based AR experiences
  • Face & body tracking AR
  • Virtual product try-on
  • AR training & simulation apps
🌐

WebAR Development

Reach everyone who scans your QR code, not just the few who install an app. WebAR opens in the phone browser, which suits campaigns, product demos, packaging and events.

  • No app download required
  • Instant QR code or link activation
  • Works on iOS & Android browsers
  • WebXR standards compliant
  • Image tracking & surface detection
  • E-commerce product visualisation
✨

AR Filters & Social Lenses

Get your brand shared by the people using it. Custom Snapchat and TikTok lenses, plus WebAR for everywhere else: face filters, branded effects, 3D overlays and simple games.

  • WebAR for Instagram & Facebook audiences
  • Snapchat Lens Studio development
  • TikTok AR effects
  • Face filters & 3D models
  • Branded interactive experiences
  • Campaign performance tracking
🥽

Mixed Reality (XR) & Immersive Experiences

Blend physical and digital spaces for showrooms, events and training: virtual showrooms, product configurators, AR training simulators and large installations.

  • Virtual showrooms & tours
  • 3D product configurators
  • Immersive training simulations
  • AR magic mirrors & installations
  • Metaverse & gaming integrations
  • AR glasses & headset experiences
Technology Stack

Every AR Platform. Every SDK.

Our engineers work across the main AR frameworks, native and web-based, so we pick the tool that fits your project.

ARKit (Apple) ARCore (Google) WebXR Zappar / ZapWorks 8th Wall Unity AR Foundation Vuforia Engine Niantic Lightship Blippar Kivicube Banuba Web AR SDK WebAR Snap Lens Studio Wikitude A-Frame / Three.js Geenee AR PlugXR Vectary MaxST ViewAR Overly Hololink RealityBLU
Our Process

How We Build AR Experiences

01

Discovery & Strategy

We start by understanding your brand, goals, and target audience to define the AR experience that will deliver the greatest impact.

02

Design & Prototyping

Our UX and 3D design team creates wireframes, visual concepts, and interactive prototypes before any development begins.

03

Development & Testing

Our AR engineers build and rigorously test the experience across devices, platforms, and real-world environments.

04

Launch & Support

We deploy your AR experience, provide full training, and offer ongoing support and optimisation to maximise performance.

Industries We Serve

AR Across Every Sector

🛍️

Retail & E-Commerce

Virtual try-on, product visualisation

🎓

Education

Interactive AR learning tools

🏥

Healthcare

Medical training & patient education

🏠

Real Estate

Virtual tours & property visualisation

🎬

Entertainment

Immersive experiences & gaming

🏭

Manufacturing

AR assembly guides & maintenance

🍔

Food & Hospitality

AR menus & packaging experiences

📦

FMCG & Packaging

Interactive packaging activations

⚽

Sports & Events

Live event AR experiences

Plain-English Guide

What Is Augmented Reality Development?

Augmented reality development is the process of building digital experiences that overlay 3D content onto the real world through a phone camera, browser or headset. Unlike virtual reality, AR doesn't replace your surroundings. It adds to them: a sofa appearing in your living room at real size, a dish previewed on your restaurant table, or a pair of sunglasses tried on through your front camera.

There are two main delivery routes. WebAR runs in the browser with no app download. A customer scans a QR code or taps a link and the experience starts in seconds. Native AR apps, built with Apple's ARKit and Google's ARCore, offer deeper features like persistent anchors, multi-user sessions and offline use, but require an install. Most marketing and e-commerce projects start with WebAR because it removes every barrier between a customer and the experience; enterprise training, complex configurators and flagship brand apps justify native builds.

The commercial case is simple: a shopper who has already seen a product in their space at true scale has fewer doubts before buying and fewer reasons to send it back. That's why AR is now common in furniture, eyewear, beauty, food and property marketing.

Try our live demos in your browser: AR food menu, AR furniture preview, 3D product showcase, AR property model and face-filter try-on. These are the same builds we deliver for clients.

From 200+ Delivered Projects

What AR Looks Like In Practice

Across 200+ projects since 2020, the pattern is consistent: AR performs best when it answers a specific customer question at the exact moment of decision. For a restaurant that question is "how big is this dish, really?" It is answered by an AR menu at the table. For furniture and e-commerce it's "will this fit and suit my room?" It is answered by true-scale product placement. For property buyers it's "what will this development actually look like?" It is answered by walkable architectural models, often sold off-plan to overseas buyers.

Education projects taught us the most about engagement: our outdoor AR education trail app kept learners exploring far longer than printed material, because content appeared in the environment it described. The same mechanic now powers our museum, tourism and packaging work. For brands like Tommy Hilfiger and BAE Systems, the lesson was different: enterprise AR succeeds on reliability and device coverage, which is why we test every build across the full range of real phones, not just flagships.

Social AR is the reach engine: branded filters on Snapchat and TikTok put a brand on users' faces, and users choose to share them with friends. That is why we usually pair a filter launch with a managed social campaign to compound the reach.

Whatever your industry, the starting point is the same: pick the one customer question AR can answer better than photos or video, ship a focused experience in weeks, measure it, then expand. That's how 200+ projects taught us to work, and why our case studies focus on measured outcomes rather than showreels.

Investment Guide

How Much Does AR Development Cost?

A single-product WebAR experience typically starts from a few hundred pounds, up to around £6,000. Multi-product catalogues, AR try-on and bespoke interactive campaigns usually run £6,000–£20,000+ depending on the number of 3D assets and the level of interaction. The main cost drivers are 3D asset complexity (do models exist, or must we build them?), the number of scenes and interactions, tracking type (surface, image, face or location), and integrations with your store or analytics. We always quote against your actual brief rather than a fixed package.

Because we run SEO, social media and web development in-house, AR projects with us include distribution planning by default (QR placement, campaign pages, tracking and reporting) instead of an experience that launches into silence. Every project is quoted after a free consultation, so you only pay for what your project actually needs.

Serving businesses across the UK? See our dedicated UK augmented reality agency page, or your nearest city: London, Manchester, Birmingham, Leeds.

How we work

Our Augmented Reality Development Process

Discovery and asset audit. Every augmented reality project starts by establishing what already exists (product photography, CAD files, floor plans, or nothing at all) because that single factor drives cost and timeline more than any other decision. We also confirm the tracking type needed (surface, image, face or location) before any 3D work begins, since retrofitting the wrong tracking approach later is expensive.

3D modelling and optimisation. Models are built or converted to two delivery formats (GLB for Android and browser viewing, USDZ for Apple Quick Look) and optimised for file size so the experience loads in a few seconds on a normal mobile connection. A beautifully detailed model that takes fifteen seconds to load on 4G is a worse experience than a simpler one that loads instantly.

Interaction and distribution build. We build the actual trigger (a QR code, an NFC tap or a direct link) and the surrounding experience: rotate and zoom controls, "View in AR" placement, and any campaign page it sits on. This stage also includes analytics so you can see completion rates and interaction time, not just that a link was clicked.

Testing across real devices. AR behaves differently across phone models, camera quality and lighting conditions, so we test on a representative spread of actual devices rather than a single development phone, catching issues before they reach a real customer or event attendee.

Choosing the right fit

WebAR vs Native Apps: Which Does Your Project Need?

WebAR is the right default for almost everything commercial, including product pages, campaigns, events and packaging, because it removes the single biggest barrier to adoption: asking a stranger to install an app before they've decided your brand is worth that commitment. It opens instantly from a link or QR code on any modern phone.

A native app earns its cost only in specific cases: repeat daily use where the install friction is a one-time cost against months of engagement, or when a project genuinely needs capabilities WebAR can't yet match, such as advanced world-tracking that persists between sessions. Most businesses that ask for "an AR app" actually need a WebAR experience once we walk through what they're really trying to achieve.

We'll tell you honestly which one your project needs rather than defaulting to whichever is more impressive to quote. Most of our work is WebAR precisely because it's usually the option that actually gets used, not because it's simpler for us to build.

Measuring success

How We Prove an AR Project Actually Worked

Every augmented reality project ships with tracking built in from day one: completion rate (did people finish the experience, not just open it), interaction time, and a conversion action specific to the goal, whether that's an add-to-cart, a form submission, or a share. Without this, "we built an AR experience" is a statement of activity, not evidence of a return on the investment.

We review that data at 30 days and use it to recommend a genuine next step: expand to more products or events if the numbers justify it, adjust the experience if completion rates are lower than expected, or in rare cases tell a client honestly that AR wasn't the right fit for that particular audience or product. That is a less comfortable conversation than always recommending "more AR," but a more useful one.

This same measurement discipline is why we can give honest cost guidance rather than optimistic estimates: we know from tracked projects roughly what completion and conversion rates a well-built experience should achieve in a given sector, so a new quote is grounded in real precedent rather than a guess dressed up as a forecast.

Working across sectors

One Team, Every Vertical

Augmented reality serves genuinely different purposes across the sectors we work in, and treating them identically is a mistake we deliberately avoid. Retail and e-commerce AR is judged almost entirely on conversion and returns data. Event activations are judged on attention and lead capture within a fixed window. Education AR is judged on learning outcomes a teacher can observe directly. Heritage and tourism AR is judged on visitor dwell time and satisfaction rather than a direct sale.

Having one team across all of these means the lessons from one sector genuinely improve the others. Tracking rigour learned from e-commerce conversion work informs how we measure a museum visitor's engagement, and the accessibility standards heritage and education work demands shape how every commercial project gets built, not just the ones with an explicit accessibility requirement.

Whatever sector you're in, the starting conversation is the same: what already exists, what the experience needs to achieve, and how you'll know it worked. Get in touch and we'll scope it honestly.

Our Work

Augmented Reality Projects

Questions, Answered

AR Development FAQs

How long does an AR project take?

A single-model WebAR experience with existing 3D assets can launch in 1–2 weeks. Campaigns with custom 3D modelling typically take 3–6 weeks. Native AR apps run 2–4 months depending on features and platform coverage.

Do my customers need a special phone?

No. WebAR works on the vast majority of iPhones and Android phones sold in the last five years, straight from Safari or Chrome. Native apps use ARKit (iPhone 6s and later) and ARCore (most modern Androids).

Do you build the 3D models too?

Yes. Our 3D team models products from photos, CAD files or physical samples, optimised for AR (GLB for Android/web, USDZ for Apple Quick Look) so they load fast and look right at real-world scale.

How do we measure AR campaign results?

Every experience ships with analytics: scans/launches, dwell time, interactions, AR placements and click-throughs to purchase or enquiry. We connect these to your Google Analytics so AR sits in the same reporting as the rest of your marketing.

Can AR integrate with my Shopify or WooCommerce store?

Yes. 3D and AR viewers embed directly on product pages. See our Shopify development and e-commerce growth services for the full picture.

Further reading

See your product
in AR first

Tell us what you sell. We'll show you a demo of how AR could present it, with an honest view of budget and timeline.

Get my free AR demo