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PPC Agency ManchesterA PPC agency in Manchester for businesses that want paid search to pay back. We plan, build and manage Google Ads, Microsoft Ads and paid social campaigns from our studio on Wilmslow Road, with tracking you can trust and landing pages built to convert.
A PPC agency plans, runs and improves pay-per-click advertising, where you pay each time someone clicks your ad. Done well, it puts your business in front of people at the moment they search for what you sell. Done badly, it spends money on clicks that never become enquiries.
We are a Manchester PPC agency based at 174 Wilmslow Road. We work with local service businesses that want more calls from Greater Manchester, and with e-commerce brands selling across the UK. Every account starts from the same question: what does a lead or a sale need to cost for this to be profitable?
Because we also build websites and software, we can fix the part most ads-only agencies cannot touch: the page the click lands on, the form that captures the enquiry, and the tracking that proves which campaigns produce revenue.
Keyword research, tight ad groups and ad copy written for the searches that turn into customers.
Location targeting by postcode and radius, call extensions and ad schedules that match your opening hours.
Product feeds and asset groups for retailers, with exclusions so budget goes to profitable products.
The same campaigns mirrored to Bing, often at a lower cost per click for business audiences.
Meta, LinkedIn and TikTok campaigns where your audience is easier to reach by interest than by search.
Google Tag Manager, GA4 and offline conversion imports, so calls and form leads are counted correctly.
Fast, focused pages built by our own developers for each campaign, not generic homepage traffic.
Monthly reports on leads, cost per lead and revenue, in plain English, not a wall of click metrics.
We review an existing account for wasted spend, or map the searches and budget for a new one.
Before scaling anything, we make sure every call, form and sale is measured.
Structured campaigns, negative keywords, ad copy and landing pages that match search intent.
Close monitoring in the first weeks while bidding settles and search term data comes in.
Search terms, bids, ads and budgets adjusted toward the campaigns that bring leads.
Monthly reviews, and more budget only for what is proven to be profitable.
Local knowledge matters in paid search. Search behaviour in Manchester differs by area: someone in Didsbury, Salford or Stockport may search for the same service in different ways, and competitors bid differently across Greater Manchester. We build location targeting and ad copy around the areas you actually serve, so you are not paying for clicks from people you cannot help.
Wasted spend is the first thing we look for. In most accounts we review, a share of the budget goes on search terms that were never going to convert, broad match keywords left unchecked, or campaigns running outside the hours anyone can answer the phone. Cutting that waste often improves results before any budget increase.
Clicks are not the goal; profitable leads are. We set up conversion tracking for calls, forms and purchases, and where you use a CRM we can import which leads became paying customers. That lets Google's bidding optimise for real revenue rather than cheap clicks.
Pricing is transparent. Management fees depend on the number of platforms, account complexity and whether you need landing pages and tracking set up, and we quote a fixed monthly fee after the audit. Your ad spend is always separate and paid directly to Google, Microsoft or Meta, so you can see exactly where every pound goes.
PPC works best alongside organic search. Pair it with SEO services for long-term visibility, website development for faster landing pages, and CRM development to track every lead through to a sale. For UK-wide campaigns, see our PPC advertising services.
You pay a monthly management fee plus your ad spend, which goes directly to the ad platforms. The fee depends on the number of platforms, account complexity and whether you need landing pages and tracking, and we quote it after a free audit.
Ads can show within days of launch. Expect the first few weeks to be a learning period while bidding settles and search term data builds, with performance improving as we optimise.
There is no fixed minimum, but the budget has to buy enough clicks to learn from. We will recommend a figure based on your margins and target cost per lead.
Yes. We start with an audit of your current account, keep its history, and fix tracking and wasted spend before making larger changes.
Yes. Accounts are set up in your name and we work with manager access, so you keep the account, data and history if you ever move on.
Yes. We are based in Manchester and run campaigns for businesses across the UK.
Our UK-wide paid search and paid social services.
Explore →Organic rankings that keep working when ad spend stops.
Explore →Fast landing pages that turn clicks into enquiries.
Explore →PPC as part of a joined-up marketing plan.
Explore →Send us your account or goals and we'll show you where the budget is going and what we would change.
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