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Bing AdsBing PPC services for advertisers who want cheaper clicks. Microsoft Advertising management — often 30–50% lower CPCs than Google.
Everyone fights over Google Ads. Smart advertisers also run Microsoft Advertising. Bing powers 10–15% of UK searches, with an older, wealthier, more B2B-skewed audience — at significantly lower costs per click.
Our Bing PPC services cover Microsoft Advertising end to end: campaign builds, import from Google Ads (done properly, not blindly), Bing-specific optimisation, and LinkedIn profile targeting unique to the platform.
Microsoft Advertising is particularly strong for B2B, financial services, and targeting professionals. The audience converts well and costs less to reach.
We manage Microsoft Ads standalone or alongside Google Ads — often as a profitable expansion once Google campaigns are optimised.
Full Microsoft Advertising account management.
Intelligent import and Bing-specific optimisation.
Target by company, industry and job function — unique to Microsoft.
Microsoft Audience Network for display-style reach.
Bing Shopping for ecommerce advertisers.
Microsoft's purchase-intent audience targeting.
Proper UET setup and goal configuration.
Clear performance reporting alongside Google Ads.
Is Bing right for your market? We analyse honestly.
Campaigns built or intelligently imported.
Platform-specific refinements applied.
Go live with appropriate budgets.
Ongoing management and testing.
Performance reported in context with Google.
For many businesses, yes. Lower CPCs, good conversion rates, and B2B-skewed demographics make it profitable — especially as an addition to Google Ads.
Typically 30–50% lower CPCs, though it varies by industry. Some B2B niches see even bigger gaps.
Yes — but we optimise for Bing specifically rather than blind-copying. Bid adjustments, audience tweaks and LinkedIn targeting are Bing-only advantages.
£500/month ad spend can work on Bing due to lower CPCs. Management from £400/month.
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