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Google PPC Agency

A Google PPC agency focused on one thing: making Google Ads profitable for your business. Certified specialists, transparent reporting, no wasted spend.

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Overview

Google Ads Done Properly

Google Ads is the fastest way to put your business in front of people who are ready to buy. But the difference between a profitable account and a money pit comes down to structure, relevance and relentless optimisation.

As a Google PPC agency, we manage Search, Shopping, Performance Max, Display and YouTube campaigns for UK businesses. We are Google Ads certified and manage significant monthly spend across ecommerce, lead generation and B2B.

Every account starts with a full rebuild or audit: keyword research, negative lists, ad copy testing, bid strategy selection and conversion tracking verification. No auto-applied recommendations running unchecked.

You own your Google Ads account. We work inside it with full transparency — every change logged, every pound accounted for.

What we build

Google Ads Services

Search campaigns

High-intent keyword targeting with Quality Score optimisation for lower CPCs.

Shopping campaigns

Feed management and Smart Shopping/Performance Max for ecommerce revenue growth.

Performance Max

Properly structured PMax with asset testing, audience signals and brand exclusions.

Display and remarketing

Managed placements and audience targeting — not the spray-and-pray default.

YouTube advertising

In-stream and discovery campaigns with proper targeting and creative testing.

Conversion tracking

Enhanced conversions, offline import and GA4 integration for accurate measurement.

Ad copywriting

Responsive search ads written and tested systematically for CTR and conversion.

Monthly optimisation

Search term reviews, bid adjustments, negative keywords and ad tests every week.

How we work

From Audit to Profitable Ads

  1. Free account audit

    We review your Google Ads account and show you exactly where money is being wasted.

  2. Strategy

    Campaign structure, budgets and targets agreed based on your margins and goals.

  3. Rebuild

    Campaigns rebuilt with proper structure, keywords, ads and tracking.

  4. Launch

    Controlled launch with conservative budgets while we gather data.

  5. Optimise

    Weekly optimisation: search terms, bids, ads, audiences and negatives.

  6. Scale

    Winning campaigns get more budget. New campaign types added strategically.

Questions

Frequently Asked

How much does Google Ads management cost?

From £500/month for small accounts. Typically 15–20% of ad spend for larger accounts. No setup fees.

Are you Google Ads certified?

Yes. Our team holds Google Ads certifications across Search, Display, Shopping and Measurement.

How long until Google Ads is profitable?

Most accounts show improvement within 30 days of a proper rebuild. Full optimisation typically takes 60–90 days of data.

Should I use Performance Max?

PMax works well for ecommerce with good conversion data and proper guardrails (brand exclusions, asset groups). We assess whether it fits your account before recommending it.

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