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Ecommerce PPC

Ecommerce PPC Services

Ecommerce PPC services built for ROAS. Google Shopping, Performance Max, Meta and TikTok — managed holistically for profitable growth.

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Overview

Paid Ads for Online Stores

Ecommerce PPC is a different discipline from lead-gen PPC. Product feeds, margin-based bidding, seasonal demand, creative at scale — it requires specialists who live in ecommerce data.

Our ecommerce PPC services cover the full paid media mix for online stores: Google Shopping and Performance Max for high-intent demand, Meta for prospecting and retargeting, TikTok for discovery and viral potential.

We manage to profitability, not vanity ROAS. New customer acquisition, blended CAC, contribution margin — the metrics that determine whether your paid media actually grows the business.

Feed optimisation included. Creative testing systematic. Reporting honest.

What we build

Ecommerce PPC Services

Google Shopping

Feed optimisation and Shopping campaign management.

Performance Max

Structured PMax with proper guardrails for ecommerce.

Meta advertising

Prospecting, retargeting and Advantage+ for online stores.

TikTok advertising

Discovery and conversion campaigns for ecommerce brands.

Feed management

Ongoing feed health, optimisation and error resolution.

Creative production

Product videos, UGC and statics at the volume paid social demands.

Margin-based bidding

Targets set from your margins, not generic ROAS goals.

Attribution

Honest measurement across the full customer journey.

How we work

Our Ecommerce Approach

  1. Audit

    Current paid media and feed assessed.

  2. Unit economics

    Margins, AOV and LTV understood to set proper targets.

  3. Build

    Campaigns structured across Google, Meta and TikTok.

  4. Creative

    Initial creative concepts produced and tested.

  5. Optimise

    Continuous testing and scaling of winners.

  6. Grow

    Profitable scaling with seasonal planning.

Questions

Frequently Asked

What ROAS should ecommerce PPC target?

Depends on margins. We calculate your break-even ROAS and target above it. Healthy targets are typically 400–800%.

How much should we spend?

Minimum £3,000/month ad spend for meaningful multi-channel testing. Most growing stores spend £10,000+/month.

Do you handle Black Friday?

Yes — seasonal planning, budget scaling strategies and creative preparation are core to our ecommerce service.

Can you work with our in-house team?

Yes. We offer full management, hybrid support, or strategic oversight for in-house teams.

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