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Google Shopping ManagementGoogle Shopping management for UK online stores that want ad spend to turn into profitable sales. We fix product feeds, run Shopping and Performance Max campaigns and report on revenue, from our studio in Manchester.
Google Shopping ads show your product image, price and store name at the top of Google when someone searches for something you sell. Shoppers see what they are clicking before they click, which makes these ads one of the strongest channels for online stores.
Unlike search ads, you do not choose keywords. Google decides when to show your products based on your product feed, so the quality of that feed, from titles and categories to images and prices, decides which searches you appear for.
We manage Google Shopping as part of a store's growth, not in isolation. Because we also build stores and run ecommerce SEO, we can fix the feed, the product pages and the tracking that the campaigns depend on.
Account setup, policy issues, disapproved products and warnings resolved.
Titles, descriptions, categories, GTINs and attributes improved so products match the right searches.
Products grouped by margin, price and performance so budget goes to what earns most.
Asset groups, audience signals and exclusions set up so automation works towards your goals.
Negative keywords and exclusions that stop spend on irrelevant or low-value searches.
Your products eligible for Google's unpaid Shopping listings as well as paid ads.
Purchases and revenue tracked accurately in Google Ads and GA4.
Revenue, return on ad spend and product-level performance each month.
We review Merchant Center, your feed, tracking and current campaigns for wasted spend.
Accurate conversion data and a clean, detailed feed come before any budget increase.
Products grouped by margin and performance, with clear return targets.
Close monitoring while bidding settles and product data builds.
Feed titles, bids, exclusions and budgets adjusted towards profitable products.
Monthly reviews, with more budget only for products that prove profitable.
Product titles do the job keywords do elsewhere. A title such as "Blue Dress" competes badly with "Women's Navy Linen Midi Dress, Short Sleeve, Size 8–18". Putting the words shoppers search for into titles is often the single biggest improvement to a Shopping account.
Not every product deserves the same budget. Low-margin products can sell well and still lose money after ad costs. Grouping products by margin and performance lets you push the products that make profit and hold back the ones that do not.
Performance Max needs good inputs. Google's automated campaigns can work well for stores, but they spend according to the data and signals they are given. Accurate conversion values, a strong feed and sensible exclusions keep them working for you rather than for Google.
Tracking decides everything. If purchases or revenue are recorded incorrectly, automated bidding optimises towards the wrong outcome. We check tracking before scaling spend.
Shopping ads work best alongside organic rankings and a fast store. See our ecommerce SEO services, PPC advertising and PPC agency Manchester services, and our Shopify agency work.
Google Shopping management is setting up and running a store's Merchant Center account, product feed and Shopping or Performance Max campaigns, and improving them over time to increase profitable sales.
Standard Shopping campaigns show product ads on Google Search and Shopping with more manual control. Performance Max uses Google's automation to show ads across Search, Shopping, YouTube, Display and Gmail from one campaign.
Common causes include missing or incorrect product data, price or availability that does not match the website, missing GTINs and policy issues. We diagnose and fix these as part of setup.
No. Any online store with a product feed can run Shopping ads, though Shopify and WooCommerce make feed setup simpler.
Yes. Eligible products from Merchant Center can appear in Google's free Shopping listings as well as paid ads.
We are based at 174 Wilmslow Road in Manchester and manage Google Shopping for online stores across the UK.
Send us your account and we'll show you where the budget is going and what we would change.
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