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PPC Management ServicesPPC management services for businesses that need paid search to produce leads and sales, not just clicks. We run Google Ads and Microsoft Ads accounts for UK companies from our Manchester studio, with tracking, landing pages and reporting handled by one team.
PPC management is the ongoing work of running pay-per-click ad accounts: choosing keywords, writing ads, setting bids and budgets, excluding wasted searches and measuring which clicks become customers. The ad platforms make it easy to spend money. Management is what makes that spend pay back.
Our paid search agency team manages Google Ads and Microsoft Advertising accounts for service businesses and online shops across the UK. We are based at 174 Wilmslow Road in Manchester, and we work with clients nationally.
Most PPC services stop at the ad account. Because we also build websites and CRMs, we can fix the landing page, the enquiry form and the tracking too, which is usually where the real gains are hiding.
Search, Performance Max, Shopping, Display and YouTube campaigns, structured around the searches that turn into revenue.
Microsoft Advertising campaigns built alongside Google, reaching the searchers on Bing, Edge and Windows devices.
A line-by-line review of an existing account: wasted search terms, match types, bidding, tracking and structure.
Search volumes, cost-per-click estimates and competitor ad copy used to plan budgets before you spend.
GA4, Google Tag Manager, call tracking and offline conversion imports, so bidding optimises for real leads.
Fast, focused pages built by our own developers for each campaign and tested against each other.
Audiences built from site visitors and customer lists, with sensible frequency limits.
Monthly reports on leads, cost per lead, sales and return on ad spend, with what we are changing next.
We review your current account, or research keywords and budget for a new one.
Every call, form and sale is tracked before any budget is scaled.
Tight campaigns, negative keyword lists, ad copy and landing pages matched to search intent.
Close daily checks while bidding strategies learn and search term data builds up.
Weekly search term reviews, bid and budget changes, and ad tests.
Monthly reviews, with extra budget only for campaigns proven to be profitable.
It starts with tracking, not keywords. Smart bidding strategies such as Target CPA and Maximise Conversions only work if Google knows which clicks produced a lead or sale. If an account counts page views or button clicks as conversions, the algorithm learns the wrong lesson. Fixing measurement is the first job on every account we take on.
Search terms need checking every week. Broad and phrase match keywords can trigger ads for searches that were never going to convert. Reviewing the search terms report and adding negative keywords is unglamorous work, and it is one of the most reliable ways to stop wasted spend.
Google Ads and Bing Ads are worth running together. Microsoft Advertising can import Google campaigns, but a straight copy is rarely the best result: audiences, devices and costs differ. We adjust bids, budgets and ad schedules for each platform instead of mirroring them blindly.
You keep ownership. Ad accounts are created in your name and we work through manager access. Your ad spend is paid directly to Google and Microsoft, separate from our management fee, so you always see where the money goes.
For a local focus, see our PPC agency Manchester page. Retailers should look at Google Shopping management. And for traffic that does not stop when the budget does, pair PPC with SEO services and conversion rate optimisation. Deciding between platforms? Read Google Ads vs Bing Ads.
Campaign planning and build, keyword and negative keyword management, ad copy, bidding and budgets, conversion tracking, landing page advice and monthly reporting. We also build landing pages if you need them.
You pay a monthly management fee plus your ad spend, which goes directly to Google or Microsoft. The fee depends on the platforms, number of campaigns and whether tracking and landing pages are needed, and we quote a fixed fee after a free audit.
Not always. If you have the time to review search terms, test ads and maintain tracking every week, you can run a small account well. An agency is worth it when wasted spend or missed leads cost more than the fee.
Usually yes for B2B and older audiences, and it is often cheaper per click. We test Microsoft Ads with a controlled budget and keep it only if the cost per lead is competitive.
Ads can run within days. Expect the first few weeks to be a learning period while bidding settles, with performance improving as search term and conversion data builds.
Yes. We audit it first, keep its history, and fix tracking and waste before restructuring anything.
Local paid search for Greater Manchester businesses.
Explore →Product feeds and Shopping campaigns for retailers.
Explore →Turn more of your paid clicks into customers.
Explore →Organic visibility alongside paid search.
Explore →Give us access to your account or tell us your goals, and we will show you where the spend is going and what we would change.
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