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PPCGoogle Ads management for Birmingham businesses that are done burning budget. Tight targeting, honest reporting, and campaigns built to return more than they cost.
Most Google Ads accounts we take over in Birmingham are leaking money. Broad match on everything, no negative keywords, landing pages that don't match the ad — the usual. Our first job as your Google Ads agency is to stop the leaks; the second is to scale what works.
We manage Search, Shopping, Performance Max and YouTube campaigns for Birmingham businesses across retail (Bullring and beyond), professional services in Colmore, Jewellery Quarter independents, Digbeth creatives and trades covering the West Midlands.
Every account gets proper conversion tracking before a penny of optimisation — if we can't measure a lead or sale, we fix that first. Then: keyword sculpting, ad copy testing, audience layering, feed optimisation for Shopping, and landing page recommendations that lift conversion rates.
You own the account, you see every change, and reports show spend vs revenue in plain numbers. See also our UK PPC service and Manchester PPC team.
High-intent keywords, tight match types, tested ad copy.
Feed optimisation for Birmingham retailers and ecommerce.
Properly structured PMax with asset testing, not set-and-forget.
Bring back visitors who didn't convert the first time.
Ads driving calls and visits across Birmingham postcodes.
Recommendations (or builds) that lift conversion rates.
GA4, call tracking and CRM integration done right.
Spend, revenue, ROAS — no jargon, no hiding.
Free audit of your current account — we show you the leaks.
Campaign structure rebuilt around intent and margin.
Conversion tracking verified before scaling anything.
Weekly optimisation: bids, negatives, audiences, creative.
Budget shifts to the campaigns proving ROI.
Monthly report: what we changed and what it earned.
Google AdWords management (now Google Ads, old habits die hard) is where Birmingham's competitive sectors are won and lost. Legal, finance, home services and automotive keywords in the West Midlands are expensive — which is exactly why sloppy management costs more here than anywhere.
Our approach to expensive keywords: ruthless negative keyword lists, exact-match cores with broad-match discovery kept on a short leash, ad schedules matched to when Birmingham customers actually convert, and geo-targeting down to the postcode sectors that perform.
We also tell you when Google Ads isn't the answer. If your margins can't support the CPCs, we'll say so and point you at SEO or paid social instead. An agency that talks you out of spend is one you can trust with spend.
Management from £495/month plus ad spend (which goes directly to Google). Most Birmingham SMEs spend £1,000–£5,000/month on ads depending on sector and competition.
Traffic starts immediately; profitable, stable performance typically takes 6–12 weeks of optimisation as data accumulates. Anyone promising instant ROI is selling something.
Yes — always. We work in your account, you keep full ownership and history. If you leave, everything stays with you.
Search shows text ads on specific keywords you choose. Performance Max automates across all Google inventory. We usually run both: Search for control on money keywords, PMax for incremental reach.
Yes — feed optimisation (titles, images, categorisation) is often the highest-ROI work for Birmingham retailers, and most agencies skip it.
National PPC management.
Explore →Our Manchester PPC team.
Explore →Make ad clicks convert.
Explore →Organic growth alongside paid.
Explore →Birmingham business? Get a free Google Ads audit — we'll find the wasted spend in 48 hours.
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