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PPCA senior PPC consultant in your corner — not a junior with a dashboard. Audits, strategy and hands-on management from someone who's spent millions profitably.
The dirty secret of PPC agencies: your account is often managed by someone with 18 months' experience following a checklist. A PPC consultant gives you the opposite — senior, strategic, hands-on expertise from someone accountable to you directly.
Our PPC consultancy covers: forensic Google Ads audits that find the wasted spend, account strategy and rebuilds, hands-on management for businesses that want expertise without a full agency retainer, team training and second opinions on agency proposals.
We're particularly useful in three situations: you're spending enough that small improvements mean serious money; your in-house marketer needs senior guidance; or you want an independent expert to sanity-check what your current agency is doing.
Need full-service management instead? Our PPC agency service and Birmingham Google Ads team have you covered. Want the numbers view first? Try our ROI calculator.
Forensic account reviews with prioritised fixes.
Structure, bidding and budget strategy.
Senior management without agency overhead.
Restructuring underperforming accounts properly.
Upskill your in-house marketer.
Independent review of agency proposals.
GA4, conversion and call tracking done right.
Ongoing strategic oversight.
Deep audit of your account, tracking and landing pages.
Prioritised findings — quick wins and structural fixes.
We execute, or guide your team to.
Ongoing testing and refinement cycles.
Plain-English reporting tied to revenue.
London PPC is the most expensive auction in the UK — legal, finance, SaaS and property keywords where a single click costs more than lunch. At those prices, the difference between average and expert management is tens of thousands a year. That's exactly where a senior PPC consultant earns their fee fastest.
We work with London businesses remotely and in person: finance and legal in the City, SaaS in Shoreditch, ecommerce everywhere. Same rigour wherever you are — the auction doesn't care about your postcode, but your strategy should account for London's competition.
Consultancy is also the honest middle ground: cheaper than a big-agency retainer, more accountable than a freelancer juggling 30 accounts. You get a named senior specialist, direct access, and reporting you can challenge.
Audits from £950 one-off; ongoing consultancy from £1,250/month — typically less than an equivalent agency retainer, with more senior time on your account.
Consultants suit businesses wanting senior expertise and direct accountability. Agencies suit those wanting a full team (design, copy, dev). We offer both — we'll recommend honestly.
Happily — training and mentoring your marketer while handling strategy is one of our most popular engagements.
Waste elimination in weeks; structural improvements compounding over 2–3 months. We'll set honest expectations after the audit.
No credible PPC consultant guarantees results — auctions change. We guarantee senior work, transparent reporting and strategies proven across millions in spend.
Full-service PPC management.
Explore →Regional PPC expertise.
Explore →Model your returns first.
Explore →Make clicks convert.
Explore →Talk to a senior PPC consultant — get an honest read on your account before you spend more.
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