This project delivered a suite of branded AR filters for Instagram and Snapchat that put brands directly into their audience's content — face effects, try-ons and interactive lenses engineered to be played with, recorded and shared for maximum organic reach.
The Challenge
Brands wanted to harness the viral power of social AR to reach new audiences organically, generate user content, and stay present in the feed far longer than a static post could manage.
Our Solution
Using Meta Spark and Lens Studio, we designed and published custom branded filters engineered for shareability — with a clear hook, tasteful branding that survives screen recording, and interactive mechanics that encourage users to record and post.
The Result
The filters generated significant organic reach and impressions as users shared them with their own followers, delivering brand exposure and user-generated content at a fraction of the cost of paid media — turning customers into advocates.