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Technical SEOThe technical foundation your US rankings stand on. We fix crawling, indexing, site speed and structured data for American users and Googlebot alike — measured from US locations, against US competitors, and built to survive the scale of the American market.
Technical SEO is the plumbing: how fast your pages load, whether Google can crawl and index them, and whether the right version reaches the right searcher. For US sites the bar is unforgiving — American users bounce fast, Google.com competition punishes every wasted crawl, and many US businesses run US/UK or US/international versions that cannibalise each other without correct hreflang.
We do technical SEO for US clients remotely from our Manchester studio. Speed work is measured from US test locations on American networks, not from a London server that flatters the numbers. Crawl analysis uses your log files to show what Googlebot actually does on your site, and hreflang is built for the en-US reality: US English pages served to American searchers, every time.
Large American sites bring large technical problems: million-URL ecommerce catalogs burning crawl budget on faceted filters, JavaScript-heavy SaaS apps Google only half-renders, and consent banners for US privacy laws that accidentally hide content from crawlers. That is the work we do.
LCP, INP and CLS fixed and measured from US locations on real American connection profiles.
Cache rules and edge coverage reviewed so both coasts — and the middle — get fast pages.
Faceted navigation, parameters and thin URLs tamed so Googlebot spends its crawl on pages that earn.
en-US, en-GB and x-default implemented correctly so versions stop cannibalising each other.
Rendering audits for React, Next.js and headless builds — what Googlebot sees versus what users see.
Server logs showing Googlebot's real crawl behaviour: waste, missed pages, crawl traps.
Canonicals, robots and sitemaps rebuilt so the right pages index and the junk stays out.
Redirect maps, pre-launch checks and post-launch monitoring for redesigns and platform moves.
Full crawl, log file review, speed testing from US locations, hreflang and rendering checks.
Findings ranked by ranking impact and dev effort — developers get tickets, not essays.
We fix what we can directly and spec the rest for your dev team, sprint-ready.
Every fix re-tested from US locations: field data, crawl behaviour, rendered output.
Crawl stats, indexation and Core Web Vitals tracked as changes roll out.
Documentation your team keeps, so the fixes survive the next redesign.
A London speed test lies to an American business. Test from the UK and you measure a short hop to a nearby server; your customers in Texas or California take a far longer path. We test from multiple US locations on US networks, because field data from your actual users is the only number that matters.
CDN edge coverage decides the coasts. A site cached well in Virginia can still be slow in Seattle if edge coverage or cache rules are wrong. We review where your content is served from and fix the rules that leave whole regions waiting.
Privacy banners are a hidden speed and crawl tax. US privacy law consent tools often load heavy scripts before content, or worse, gate content behind consent in a way that blocks crawlers. We check the rendered, consented and crawler views separately and fix the conflicts.
Crawl budget is a US-scale problem. American ecommerce sites run enormous catalogs with faceted filters that spawn millions of near-duplicate URLs. Taming that with robots rules, canonicals and parameter handling is often the single biggest technical win available — see our US SEO audit to find out if it is yours.
Yes — often dramatically. Distance to the server, CDN edge coverage and US carrier networks all change the result. We test from US East, Central and West locations and optimise against those numbers, not a flattering UK test.
Each version gets its locale tag — en-US for American English, en-GB for British English — plus an x-default for everyone else, all cross-referenced. Done right, American searchers always land on the US version; done wrong, the versions cannibalise each other and neither ranks well.
Yes. Findings arrive as sprint-ready tickets with acceptance criteria, and we join standups or async threads during the overlap window — Manchester afternoons are US mornings. We verify fixes after each release from US test locations.
A technical audit and fix programme typically runs $2,000 to $6,000 depending on site size and complexity, invoiced in USD. Large ecommerce catalogs and JavaScript-heavy apps sit at the higher end. You get a fixed quote before work starts.
Crawl budget is how much of your site Googlebot bothers to crawl. Sites with huge filtered catalogs, infinite parameters or millions of thin URLs often waste it on junk while money pages go stale. Log file analysis in the audit shows exactly where your crawl goes.
No. We work inside your sprints: tickets sized for your velocity, fixes verified in staging before they ship, and nothing merged without your team's review. Most clients find technical SEO speeds releases up, because fewer SEO fires interrupt the roadmap.
Our US hub — every service we deliver to American businesses.
Explore →The diagnostic that finds your technical problems first.
Explore →Page-level optimisation once the technical base is solid.
Explore →Our standard technical SEO service, UK and international.
Explore →Tell us about your platform and your US traffic — we will scope the technical work that moves it.
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