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On-Page SEOWinning competitive US keywords starts on the page. We optimise your titles, headings, content and structured data for how Americans actually search — in American English, matched to US intent, and marked up for the rich results Google shows on Google.com.
On-page SEO is everything Google can see on your pages: titles, headings, copy, images, internal links and structured data. In the US market it has to work harder than anywhere else, because the keywords worth winning are contested by huge content teams and the searchers behind them phrase things in distinctly American ways.
We optimise pages for US businesses remotely from our Manchester studio. That means keyword mapping against US search volumes, page copy rewritten in American English, and schema tuned for the rich results that appear on Google.com — review stars, product pricing in USD, FAQ dropdowns and local business panels.
The detail most agencies miss is dialect. A page targeting "optimise your checkout" will never feel native to an American searching "optimize checkout" — and Google's understanding of query language keeps getting sharper. We close that gap page by page, then wire the pages together with internal linking that pushes authority to your money pages.
Every page mapped to American keyword variants with real US search volumes — no UK terms sneaked in.
Click-focused titles and descriptions written for US search behaviour and US SERP competition.
Spelling, phrasing and terminology converted to how Americans write and search.
LocalBusiness, Product with USD pricing, Review, FAQ and AggregateRating markup for Google.com.
Page formats rebuilt to match what US searchers expect: comparisons, pricing, near-me, how-to.
H1 to H3 hierarchies rewritten around the keyword themes each page should own.
Contextual links and hub structures that pass authority to your highest-value US pages.
Writer-ready briefs in American English so new pages launch optimised from day one.
We map your key pages against the US keywords each one should target.
Titles, copy, dialect and schema scored against the US pages outranking you.
Rewrites, heading fixes, schema and internal links applied page by page.
Briefs for the pages you are missing, written for American searchers.
Every change checked live: rendering, schema validation, dialect consistency.
Ranking and click-through movement tracked on Google.com for your US market.
Americans search in American English. "Optimize", "faucet", "truck", "apartment", "check" — the vocabulary of US queries differs from British English in hundreds of small ways, and pages written in UK English quietly mismatch the language of the searcher. It is a relevance gap hiding in plain sight.
It goes beyond spelling. US buyers expect pricing in USD, measurements in imperial where relevant, state-level references, and cultural touchpoints that read native. Content that feels translated rather than written for Americans converts worse even when it ranks.
Schema has a US flavour too. Product markup with USD prices, review markup reflecting US review platforms, LocalBusiness markup tied to a completed Google Business Profile — these are the rich results that win clicks on Google.com, and they need to be built for the American market deliberately.
When on-page is not enough. If your site has crawling or speed problems, page-level work will underperform — pair it with technical SEO for the US. And if you do not know which pages are the problem, start with an SEO audit for the US.
Because Americans search in American English. Someone typing "optimize wordpress speed" will not click or convert as well on a page headlined "optimise", and Google's language understanding rewards pages that mirror query language. We convert spelling, vocabulary and phrasing across your key pages so they read native to US searchers.
It depends on page count. A focused optimisation of 10 to 20 money pages typically runs $1,500 to $4,000, invoiced in USD. Larger sites with hundreds of template pages are scoped per template. Every quote is fixed before we start — no hourly meter running.
LocalBusiness with your Google Business Profile details, Product with USD pricing and availability, Review and AggregateRating, and FAQ where it genuinely helps. We implement and validate each one, because broken schema on Google.com is worse than none.
Yes. We optimise your templates and CMS fields as well as the copy, and hand over clear guidelines in American English so your team's future edits stay optimised. We can also review new pages before they publish during the engagement.
Manchester is 5 hours ahead of Eastern, 8 ahead of Pacific, so your mornings overlap with our afternoons. Kickoff and review calls sit in that window; page drafts and feedback run async in shared docs so nothing waits on a meeting.
Both. We rewrite underperforming pages in American English and produce writer-ready briefs for pages you are missing. If you need full content production for the US market, our content marketing team writes it to the same briefs.
Our US hub — every service we deliver to American businesses.
Explore →Find out which pages are underperforming before you optimise.
Explore →The crawling and speed foundation your pages need.
Explore →Our standard on-page service, UK and international.
Explore →Send us your key pages and target keywords — we will show you exactly what is holding them back in the US.
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