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SEO Audit

SEO Audit USA

Know exactly what is holding your rankings back on Google.com. Our SEO audits for US businesses combine deep crawling, Search Console data and a real look at the competitors outranking you in the States — then rank every issue by impact, so you act on what matters first.

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Overview

An Audit Built For The US Search Landscape

An SEO audit for a US business is not the same as a generic site check. You are competing on Google.com against the best-funded content teams and link profiles in the world, in SERPs where AI Overviews are now a daily reality. A template audit that flags every missing alt tag equally will not tell you why a competitor in your metro keeps outranking you.

We audit US sites from our studio in Manchester and deliver everything remotely. The work starts with your actual market: Google.com results localised to your cities, the domains really competing for your keywords, and the content and authority gap between you and them.

US sites have their own failure patterns, and we audit for all of them: American and British English mixed on the same pages, no Google Business Profile or a half-finished one in competitive metros, ADA accessibility gaps that carry real legal risk in the States, CCPA consent banners that accidentally block crawlers, and content written for a global audience when the money keywords are fiercely local.

What we build

What Our US SEO Audit Covers

Google.com SERP analysis

Your keywords reviewed on Google.com with US localisation — who ranks, what format wins, and where AI Overviews are taking the clicks.

US competitor benchmarking

Content depth, topical authority and link profiles of the American competitors actually outranking you, quantified.

Technical crawl audit

Status codes, redirects, canonicals, crawl budget waste, orphan pages and indexation blockers, end to end.

Search Console analysis

Coverage issues, manual actions, Core Web Vitals failures, and the queries where you sit just off page one in the US.

American English review

Spelling, phrasing and terminology checked against how Americans actually search — optimize, not optimise.

Content gap analysis

What US competitors rank for that you do not, mapped to pages you should build or improve.

Link profile audit

Toxic links, anchor distribution, and where your authority stands next to US competitors.

Prioritised roadmap

Everything ranked by impact and effort, sequenced into 30, 60 and 90-day actions your team can ship.

How we work

How a US SEO Audit Works

  1. Discovery call

    Your goals, your US market, what has been tried, and who will implement the fixes.

  2. Data collection

    Crawl, Search Console, analytics access, and identification of your real US competitors.

  3. Analysis

    Technical review, Google.com SERP review, content review, link profile and manual page reviews.

  4. Prioritisation

    Every finding scored by impact and effort — not a flat list of warnings.

  5. Walkthrough

    We present the audit live over video and answer the hard questions.

  6. Handover

    You get the report, the roadmap and implementation-ready tickets.

US-specific risks

The US Issues Most Audits Miss

ADA accessibility is a legal exposure, not just a nice-to-have. US businesses face genuine lawsuit risk over inaccessible websites. Our audits flag the technical accessibility failures — missing alt text at scale, keyboard navigation traps, contrast issues, form labelling — that create that risk.

Privacy banners can break crawling. CCPA and state privacy laws mean many US sites run consent management that, badly implemented, blocks Googlebot from rendering content or fires late and wrecks Core Web Vitals. We check what crawlers actually see versus what users see.

Mixed English dialects dilute relevance. Pages that say "optimise" in one paragraph and "optimize" in the next, or reference UK terminology, quietly mismatch the language of American queries. We map where your copy diverges from US search language.

Google Business Profile gaps cost local visibility. In competitive US metros the local pack is often the whole game. We review your profile completeness, categories, reviews and local landing pages against the businesses winning those packs.

Related services: technical SEO for the US, on-page SEO for the US and our standard SEO audit services.

Questions

Frequently Asked

How much does an SEO audit cost for a US business?

Our audits for US clients typically run $1,200 to $3,500 depending on site size and complexity. You are invoiced in USD and can pay by card or wire transfer. That covers the full crawl, Google.com SERP and competitor analysis, and the prioritised 30/60/90-day roadmap — not just an automated report.

Do you analyse Google.com or the UK version of Google?

Google.com, always, with the search location set to your US market. US SERPs differ from UK ones in who ranks, how AI Overviews appear, and which rich results show — an audit run on google.co.uk would benchmark you against the wrong competitors.

How do timezones work — are you available during US hours?

We are in Manchester, which is 5 hours ahead of Eastern and 8 ahead of Pacific. Your mornings overlap with our afternoons, so discovery calls and the audit walkthrough are scheduled in your morning, our afternoon. Day-to-day questions run async over email and Slack.

What US-specific issues does the audit look for?

ADA accessibility failures, CCPA consent banners blocking crawlers, American vs British English mismatches, Google Business Profile gaps in your metros, US hosting and CDN speed issues, and review schema problems on US marketplaces. These are checked alongside the standard technical, content and link analysis.

Can you work with our US-based developers or agency?

Yes. Audit findings are written as implementation-ready tickets your developers can build from, whatever their stack and wherever they sit. We join sprint planning or async threads during the overlap hours and re-check fixes after release.

How is the audit delivered remotely?

You get the written report and roadmap, plus a live video walkthrough where we present the findings screenshare-style and answer questions. Recordings and the ticket list stay with you, so nothing is lost across the timezone gap.

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Services That Pair With This

Wondering what is
holding your US rankings back?

Tell us about your site and your American competitors, and we will scope an audit that answers it properly.

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