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SEO MigrationChange your site without losing your rankings. We manage the SEO side of redesigns, platform moves and domain changes — redirect maps, pre-launch checks and post-launch monitoring — so traffic survives the switch.
Most organic traffic loss happens during site changes, not algorithm updates. A redesign launches, URLs change without redirects, the new templates drop the H1s and internal links, and three months later someone notices traffic is down 40%. We see it constantly.
Our migration SEO is run from our Manchester studio at 174 Wilmslow Road. We work alongside your developers and designers from planning through to post-launch, owning the SEO checklist so nothing gets missed in the rush to go live.
The work is methodical: benchmark everything before, map every URL, QA the staging site like Google would, then watch Search Console daily after launch and fix issues within hours, not weeks.
We are based in Manchester, UK, and serve US businesses 100% remotely — with live collaboration hours across EST and PST, and everything quoted and invoiced in USD.
Benchmark rankings, traffic and indexation before anything changes — your insurance policy.
Every old URL mapped to its new equivalent. No chains, no 404s on important pages.
Full technical review of the new site before launch: crawl, indexation, templates, speed.
We are on hand during go-live to catch DNS, redirect and robots issues immediately.
Daily Search Console and ranking checks for 4 to 6 weeks, with rapid fixes.
Making sure titles, headings, copy and internal links survive the move.
Shopify, WordPress, headless — platform-specific pitfalls handled.
If a past migration already went wrong, we diagnose and rebuild.
Rankings, traffic, indexed pages and backlinks recorded before work starts.
URL mapping, redirect rules, template requirements and launch checklist.
Staging crawled and reviewed — we sign off SEO before launch.
Launch-day monitoring for immediate issues.
Daily checks for 30 days, weekly for the next 60.
Traffic recovery report against the pre-migration benchmark.
Redirects are an afterthought. The most common failure: new URLs go live, old URLs 404, and years of link equity evaporates overnight. Redirect mapping needs to happen during planning, not the week before launch.
Templates change silently. The new design looks better but drops H1s, thins out category copy, removes internal links, or slows the site down. Each change is small; together they cost positions across hundreds of pages.
Staging gets indexed. Or the live site launches with noindex still on from staging. Or robots.txt blocks everything. Launch-day technical errors are embarrassingly common and entirely preventable with a checklist.
Content gets "streamlined". Marketing trims 2,000 words of ranking content to 200 words of brand copy. Rankings follow the content out the door. We protect what ranks and migrate it properly.
Related services: technical SEO for the underlying fixes, SEO audits as the pre-migration benchmark, and SEO consultancy if your team is running the migration.
SEO migration is managing the search-visibility risks of site changes: redesigns, platform moves, domain changes or HTTPS switches — keeping rankings and traffic intact through redirects, QA and monitoring.
Typically $1,500 to $5,000 depending on site size and complexity. Ecommerce replatforms sit higher. It is far cheaper than recovering lost traffic afterwards.
At the planning stage — before designs are finalised. Retrofitting SEO onto finished designs is expensive and limited.
With proper redirects and QA, expect 2 to 6 weeks of fluctuation then stabilisation. Without it, recovery can take 6 to 12 months — if it happens at all.
Yes — traffic recovery is a regular engagement. We diagnose what broke (usually redirects, templates or content loss) and rebuild systematically.
Yes. We write clear tickets with acceptance criteria and QA the staging environment directly.
Manchester is 5 hours ahead of Eastern Time and 8 ahead of Pacific. We hold live calls in your morning (our afternoon) and keep delivery moving async the rest of the day — progress lands in your inbox overnight.
Every service we deliver to US businesses.
Explore →Benchmark everything before the migration starts.
Explore →The redirect and crawl expertise migrations need.
Explore →Replatforms are highest-risk for online stores.
Explore →Strategic oversight for your migration project.
Explore →Talk to us before you start — migration SEO is cheapest when it is planned, not rescued.
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