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PPC ManagementUS clicks cost more and convert harder than anywhere else. We build Google Ads accounts engineered for competitive American markets — tight geo-targeting, ruthless negative keywords and landing pages that close.
The US is the most expensive PPC market in the world. Legal, finance and SaaS clicks routinely cost $50 to $100 or more, and even local service keywords run far hotter than UK equivalents. In markets like these, sloppy account structure is not a rounding error — it is thousands of dollars a month in waste.
We manage Google Ads for US businesses from Manchester, working in USD and reporting in your time zone. Accounts are built around how Americans actually search: metro-level geo-targeting rather than one national blast, ad schedules matched to US business hours, and call tracking that proves which keywords generate calls, not just clicks.
Our job is simple: cut the wasted spend first, then scale what converts. Every account starts with a full audit, a rebuild where needed, and landing-page fixes before we spend a dollar more than necessary.
Search, Performance Max, Shopping and YouTube structures designed for competitive US auctions.
Target by state, metro or zip-code cluster, with bid adjustments for your best-performing regions.
Exact-match control, layered negatives and query sculpting for $50-plus keyword markets.
Responsive search ads written the way Americans search and buy, with compliant claims and clear CTAs.
Pages built to convert US visitors: fast, mobile-first and tested, not just pretty.
Know which keywords rang your phone — not just which ones got clicks.
Bring back US visitors who did not convert the first time.
Monthly reports in dollars: spend, revenue, cost per lead and exactly what changed.
Full review of your account, tracking, landing pages and wasted spend.
New structure: campaigns by metro/state, keyword tiers and budgets.
Targeting, bid adjustments and ad schedules set for US markets.
Live with aggressive negative keyword lists from day one.
A/B testing on ads and pages; budgets follow proven winners.
Monthly USD reporting with cost per lead and next steps.
US CPCs reflect US customer values. A personal-injury lead worth $5,000 or more justifies a $100 click — the math works, but only if the landing page converts. Most wasted US spend comes from sending expensive clicks to pages built for cheap ones.
Geo-targeting is where US accounts are won. Bidding one national campaign across 50 states ignores that search intent, competition and pricing differ wildly between, say, Texas and California. We structure by metro and state so budgets follow performance.
Negative keywords are a profit centre. In high-CPC markets, a handful of irrelevant query themes can burn thousands of dollars a month. We review search terms weekly and build negative lists aggressively.
Management is typically 10 to 15% of ad spend, or a flat fee from $1,200 per month for smaller accounts — whichever is higher. We will tell you when spending more is a bad idea; there is no percentage-of-spend conflict on our side. Contracts are monthly with 30 days' notice, invoiced in USD.
Related: our USA services hub, social media marketing USA, content marketing USA and web development USA.
It varies enormously by market. Legal, insurance and finance keywords can run $50 to $100+ per click, while local service terms are often $5 to $30. We research your specific market and give you realistic CPC and budget expectations before you commit to anything.
We build campaigns around state, metro and zip-code targeting with presence-based settings, then apply bid adjustments so budget flows to the regions that convert. National campaigns are split where performance differs by market.
Yes. Billing is in USD, reports arrive on your schedule, ad scheduling runs on US business hours, and we overlap EST and PST working hours for calls. The account itself is managed to the same standard wherever we sit.
For competitive US markets we usually recommend at least $2,000 per month in ad spend so the account gathers enough data to optimise. Management starts from $1,200 per month for smaller accounts, or 10 to 15% of spend.
No. Monthly rolling contracts with 30 days' notice. You own the ad account and all its data from day one.
A monthly report in USD covering spend, revenue or lead value, cost per lead and what changed in the account — plus a shared dashboard you can check any time, with call tracking so phone leads are attributed properly.
Everything we do for American businesses, in one place.
Explore →Paid and organic social for US audiences.
Explore →American-English content for US SERPs.
Explore →Landing pages built to convert US traffic.
Explore →Chatbots and workflows for US SMBs.
Explore →Get a free Google Ads audit. We will show you where your US spend is leaking and what it would take to fix it.
Book a Free Consultation →