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PPC ManagementPaid traffic without the waste. We manage Google Ads and paid social for businesses in the UAE on transparent fixed fees — never a percentage of your spend — with account structures built to convert, not just to spend.
Most PPC management is priced as a percentage of ad spend — which means your agency earns more when you spend more. That incentive structure is backwards. We charge fixed fees, so our only incentive is making your budget work harder.
We manage PPC for businesses in the UAE from our UK studio — Google Ads, paid social and the bilingual, expat-heavy reality of the Emirates' auctions. Dubai and Abu Dhabi carry the Gulf's most competitive CPCs in legal, finance, real estate and company setup; winning there is about structure, not budget. We will tell you honestly if PPC is not the right channel for you.
The pattern we fix most: single-language accounts in a bilingual market, flat budgets through Ramadan's CPC surge, and free-zone B2B campaigns (DIFC, DMCC, RAKEZ) mixed into the same ad groups as consumer traffic. We split by language and intent, daypart around Ramadan behaviour, build dedicated free-zone structures with proper qualification, and wire WhatsApp click-to-chat conversions back into bidding so the algorithms optimise for revenue.
Search, Shopping, Performance Max and YouTube — structured around intent and margin.
Separate Arabic and English structures — never one translated ad group doing both jobs.
Dayparting, budget rules and creative built for the Ramadan CPC surge and Eid peaks.
Dedicated DIFC, DMCC and RAKEZ structures with qualification-first funnels.
Campaigns built around the UAE's default business channel — chat-first conversion.
A forensic review of your current account: waste, structure, tracking and quick wins.
Rebuilding messy accounts into tight ad groups with proper match types and negatives.
Plain-English monthly reports: spend, revenue, and what we changed and why.
We review your account (or market) free and show you the waste before you commit.
Channels, budgets and targets agreed — including when PPC is not the answer.
Clean account structure, tight keywords, proper tracking.
Controlled rollout with daily checks in the first two weeks.
Weekly bid, budget, keyword and creative iteration.
Monthly reporting in plain English with next month's plan.
Ramadan rewrites the auction. CPCs spike across retail, F&B and gifting; shopping shifts to night hours; and the brands that planned — separate Ramadan structures, night-weighted dayparting, Eid creative — take share while everyone else burns budget at 3pm. We build the Ramadan calendar into the annual media plan, not as an afterthought.
Bilingual means structurally separate. Arabic and English searches in the UAE have different intent, different CPCs and different converting queries. One ad group with translated copy serves neither. We run parallel structures with independent budgets, negatives and landing pages — and we know which language wins each vertical.
Free-zone B2B is its own auction. Company setup, corporate banking and legal services targeting DIFC, DMCC and RAKEZ audiences compete on brutal CPCs against global firms. Winning means qualification-first funnels, exact-match discipline and landing pages that speak free-zone specifics — not generic "business setup Dubai" pages.
Fixed fees and honest fit. The UAE's auctions punish waste faster than anywhere in the region — 5% VAT on every dirham of spend makes inefficiency literally taxable. We charge fixed fees quoted upfront in UAE dirhams (AED), so our incentive is efficiency. And if your vertical's CPCs cannot support your margins, we say so before you spend a fils.
Related services: social media marketing in the UAE, our UAE hub, SEO in the UAE for the organic counterpart, and ecommerce SEO in the UAE for retailers.
We charge fixed monthly fees quoted upfront in UAE dirhams (AED), based on account complexity — never a percentage of your ad spend. Bilingual and multi-vertical accounts are scoped individually.
Percentage pricing rewards agencies for spending more of your money. Fixed fees mean our incentive is making your budget work harder, not bigger.
We plan for it: separate Ramadan campaign structures with night-weighted dayparting, budget rules for the CPC surge, and creative rotations through to Eid. The brands that plan take share; the rest burn budget.
Yes — as separate structures, not translations. Arabic and English auctions in the UAE behave differently, and we manage budgets, negatives and landing pages independently for each.
Yes. We build dedicated free-zone B2B structures with qualification-first funnels — exact-match discipline and landing pages written for company setup, banking and legal intent.
Traffic starts immediately. Meaningful optimisation data takes 4 to 6 weeks; most accounts hit their stride by month three.
Get a free account audit — we will show you the waste before you spend a penny with us.
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