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PPC ManagementGoogle Ads for Canada, managed properly: accounts billed in Canadian dollars, French-language campaigns for Quebec, geo-targeting down to province and city, and CPCs that typically run lower than the US — managed from our Manchester studio.
Canadian PPC rewards precision. The population clusters in a few corridors, French and English searches need separate structures, and national targeting burns budget on audiences you will never serve. We build campaigns geo-fenced to the provinces and metros that match your market.
Accounts are set up billing in CAD — no FX surprises — with English and French campaign structures kept separate so budgets, ad copy and landing pages stay clean per language. CPCs in most Canadian verticals run below equivalent US terms, which stretches budgets further when managed well.
Management is quoted in CAD, ad spend stays entirely yours, and reporting shows exactly what each dollar did. Weekly optimisation, monthly strategy reviews, and no long lock-ins.
Search, Performance Max, Shopping and YouTube, structured for Canadian markets.
Accounts configured to bill in Canadian dollars from day one.
Separate Quebec structures with native French ad copy and landing pages.
Province, metro and radius targeting matched to your service area.
Product feeds optimised for Canadian retailers and marketplaces.
Bilingual landing pages tested to lift conversion from paid clicks.
Display and search remarketing with CASL-aware audience handling.
One-off account audits with a prioritised fix list, quoted in CAD.
Existing accounts audited; new accounts structured from scratch.
Markets, languages, budgets and targets agreed in writing.
Campaigns, ad copy (EN/FR), audiences and tracking deployed.
Phased rollout with conversion tracking verified first.
Weekly bid, budget and creative iteration.
Monthly reporting tied to revenue, not just clicks.
Quebec search behaviour differs. French keywords, French ad copy and French landing pages perform as a system — dropping translated ads onto English landing pages leaks conversion at the final step. We build the full French funnel or we advise against running French ads at all.
Geo-targeting is a budget discipline. Toronto, Vancouver and Montreal CPCs reflect real competition; broad national campaigns dilute spend across regions with no buying intent. We fence budgets to where your customers are and expand only on evidence.
Lower CPCs than the US are an edge — if captured. Many Canadian verticals clear below equivalent American CPCs. That advantage compounds with tight geo-targeting and strong Quality Scores, which is where active management earns its fee.
Spend stays yours. Ad spend is billed by the platforms directly to you in CAD; our management fee is separate and quoted upfront. You keep full account ownership and access — always.
Related services: social media marketing Canada for paid social alongside search, ecommerce websites Canada for shopping-ready stores, and SEO services Canada for the organic side. Start at the Canada hub.
Yes — we set up and manage accounts billing in CAD, so there are no currency surprises on your statements. Ad spend is billed by Google directly to you; our management fee is quoted separately.
In many verticals, yes — Canadian auctions are typically less competitive than equivalent US terms. The gap varies by industry and city (Toronto runs hotter than most), and we benchmark your vertical before promising anything.
As fully separate campaign structures: French keywords researched independently, native French ad copy, and French landing pages. Quebec campaigns managed this way consistently outperform translated afterthoughts.
Down to province, metro, city and radius — including exclusions for regions you do not serve. In a country this spread out, that precision is where wasted spend gets eliminated.
It depends on vertical and geography, but we typically recommend starting budgets sized to your target metros rather than national coverage — and we will tell you honestly if your budget cannot buy meaningful data in your market.
Always. Accounts are created under your ownership with full access; we manage, you own. If we ever part ways, everything stays with you.
Tell us your markets and budget — we will audit or rebuild your campaigns with CAD billing and honest reporting.
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