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Social MediaSocial that fits the city and the language: LinkedIn-led B2B in Toronto, TikTok and Instagram for younger Canadians, and French-language content for Quebec — planned, produced and managed from our Manchester studio.
Canada is not one social audience. Toronto's B2B buyers live on LinkedIn; younger Canadians skew TikTok and Instagram; Facebook still carries serious weight outside the big cities; and Quebec responds to French-first creative, not translated captions. One generic content calendar misses all of this.
We plan platform mixes per market, produce creative natively for each format, and run paid social with Canadian targeting — provinces, cities, languages — from our Manchester studio, with community management covering Canadian hours.
Everything is quoted in CAD: content production, management retainers and ad spend handled transparently, with reporting that separates organic community growth from paid performance.
Platform mix, audience definition and content pillars per Canadian market.
Executive profiles, company pages and lead-gen campaigns aimed at Toronto B2B.
Short-form video and creator-style content for younger Canadian audiences.
Quebec-first creative in French, planned natively — never translated captions.
Meta, TikTok and LinkedIn ads with Canadian geo and language targeting.
Comments, DMs and reputation handled inside Canadian waking hours.
Video, graphics and copy produced for each platform's native format.
Growth, engagement and pipeline impact reported separately and honestly.
Current channels, audience and competitors reviewed.
Platform mix, content pillars and paid plan, in writing.
Monthly calendar, production and approvals.
Posting, community management and paid campaigns live.
Creative and targeting iterated on performance data.
Monthly reporting with honest read on what worked.
Toronto is a LinkedIn market. Financial services, tech and professional services buyers research vendors there — executive thought leadership, company page consistency and targeted lead-gen campaigns outperform generic brand content by a wide margin.
Quebec needs French-first, not French-also. Quebec audiences engage far more with content conceived in French than with translated English posts. We plan Quebec creative separately, with native French copy and cultural references that land.
Paid social is geo-sensitive. Canada's population clusters in a handful of corridors; broad national targeting wastes budget on audiences you will never serve. We geo-fence to provinces and metros that match your actual market — and keep French and English campaigns structurally separate.
Community management needs Canadian hours. Comments and DMs answered overnight UK time read as neglect. Our management windows cover Canadian waking hours, so your audience gets answers when they are asking.
Related services: content marketing Canada for the wider content engine, PPC management Canada for paid search alongside paid social, and digital marketing agency Canada for the full plan. Or start at the Canada hub.
It depends on audience: LinkedIn dominates B2B (especially Toronto), TikTok and Instagram skew younger, Facebook remains strong outside major metros, and YouTube is broad. We recommend a mix based on your buyers, not a default package.
If Quebec is a target market, yes — content conceived in French, not translated captions. Quebec audiences engage significantly more with native French creative, and it signals genuine commitment to the market.
Our management windows cover Canadian waking hours, so comments and DMs get timely responses. Escalation paths for anything sensitive are agreed upfront.
Ad spend is set by you and billed by the platforms in CAD; our management fee is quoted separately in CAD. We typically recommend starting budgets sized to your metro targets — national blasts waste money in a country this spread out.
Yes. We often run strategy and paid while in-house teams handle day-to-day posting — or we take the whole channel. The split is agreed in the scope, not improvised later.
We separate community metrics (growth, engagement, sentiment) from commercial metrics (leads, assisted conversions, pipeline) and report both honestly — including when a channel is not pulling its weight.
Tell us your audience and cities — we will propose a platform mix, content plan and CAD-quoted retainer.
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