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Google ShoppingYour products, in front of buyers. We optimise your product feed, fix Merchant Centre issues and structure Shopping campaigns so your products win the clicks that convert — not just the impressions.
Google Shopping is not like search ads — there are no keywords to bid on. Google decides which products to show based on your product feed: titles, descriptions, images, prices and categories. A bad feed means invisibility, whatever your budget.
Our Google Shopping management runs from our Manchester studio for UK ecommerce brands on Shopify, WooCommerce, Magento and custom platforms. We treat the feed as the campaign.
Most feeds we inherit are auto-generated afterthoughts: truncated titles, missing GTINs, one blurry image, no custom labels. Fixing the feed is usually worth more than any amount of bid tweaking.
Every attribute reviewed: titles, descriptions, images, GTINs, categories and policies.
Keyword-led product titles built for how shoppers actually search.
Disapprovals, warnings and policy issues fixed and prevented.
Margin, seasonality and performance segmentation for smart bidding.
Standard Shopping and Performance Max built around product margin and intent.
Automated fixes for common feed problems at scale.
Benchmarking your prices against the SERP you appear in.
Revenue, ROAS and margin by product segment — not just clicks.
We score your current feed against Shopping best practice.
Titles rewritten, attributes completed, images upgraded.
Account health, shipping, tax and policy compliance.
Structured by margin and category, not one giant campaign.
Bid, budget and product-level iteration driven by ROAS.
Winners get budget; feed learnings feed back into SEO and titles.
Google matches queries to your titles. If your title says "Blue Widget 500ml" and shoppers search "stain remover for grout", you will not appear — no bid fixes that. Titles need the words buyers use, front-loaded in the first 70 characters.
Images win the click. Shopping is visual. Listings with clean, high-contrast images on white backgrounds dramatically outperform supplier photos with cluttered backgrounds. This is free performance most stores ignore.
Custom labels unlock smart bidding. Segmenting by margin, bestsellers and seasonality lets Google bid aggressively where you profit and pull back where you do not. Without labels, every product gets the same bid — which means overbidding losers and underbidding winners.
Merchant Centre issues silently kill visibility. Disapprovals, shipping mismatches and policy warnings reduce or remove your products without obvious alerts. We monitor account health continuously.
Related services: PPC management for the wider paid strategy, ecommerce SEO for organic product visibility, and CRO for the product pages traffic lands on.
Managing your product listings on Google: optimising the product feed, maintaining Merchant Centre health, and structuring Shopping/Performance Max campaigns for profitable ROAS.
Fixed monthly fees based on catalogue size — typically from £650/month. No percentage-of-spend pricing.
There are no keywords — Google matches search queries to your product feed. Feed quality determines visibility more than bids do.
Shopify, WooCommerce, Magento and custom builds. We work with your existing feed or build optimisation on top of it.
Feed fixes show impact in 2 to 4 weeks. Campaign optimisation typically stabilises by month two to three.
Yes — including asset groups, audience signals and the feed-first structure that makes PMax work for retail.
Get a free Shopping feed audit — we will show you what is holding your products back.
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