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Ecommerce SEOMore organic revenue from your store. We fix the SEO problems unique to ecommerce — faceted navigation, thin product pages, duplicate content — and build category pages that rank and convert.
Ecommerce SEO is not the same as regular SEO. Stores have thousands of near-duplicate product pages, faceted filters that create infinite URLs, and category pages competing with their own products. Generic SEO advice misses most of it.
We work with Shopify, WooCommerce, Magento and custom builds from our Manchester studio, serving ecommerce brands across the UK.
The goal is always revenue, not just traffic. We prioritise the category and product pages closest to purchase, fix the technical issues wasting crawl budget, and build content that ranks for commercial intent.
Crawl, indexation, faceted navigation, duplicate content and template review specific to stores.
Titles, copy, internal links and schema for the pages that drive category-level rankings.
Templates for titles, descriptions, image alt, reviews schema and unique content at scale.
Parameter handling, canonicals and noindex rules so filters help shoppers without creating index bloat.
Product, Offer, Review and BreadcrumbList markup for rich results and Google Shopping surfaces.
Crawl depth, pagination, internal linking between categories, guides and products.
Buying guides, comparisons and category content that ranks for research-stage searches.
Shopify, WooCommerce and Magento-specific fixes — URL structure, redirects, app bloat and speed.
Technical crawl plus revenue and Search Console analysis to find where organic money is leaking.
Indexation fixes, template changes and faceted navigation rules — usually live within weeks.
Optimise priority categories with copy, links and schema.
Buying guides and supporting content for commercial keywords.
Roll winning templates across the catalogue and keep monitoring.
Faceted navigation is the number one ecommerce SEO problem. Colour, size and price filters can generate millions of URLs. Handled badly they eat crawl budget and create duplicate content; handled well they capture long-tail searches.
Thin product pages do not rank. Manufacturer descriptions used by fifty other stores will not outrank anyone. We build templates and processes for unique, useful product content at scale.
Category pages are the money pages. Most ecommerce organic revenue comes through category rankings, not individual products. They deserve proper titles, copy, internal links and schema — not auto-generated text.
Related services: technical SEO, Shopify SEO, content marketing and PPC management for combined search coverage.
Ecommerce SEO is search optimisation specifically for online stores: product and category page optimisation, faceted navigation handling, product schema, and site architecture for large catalogues.
Audits start around £1,200 for smaller stores. Monthly retainers depend on catalogue size and competition — see our UK SEO pricing guide.
Both can rank well. Shopify needs workarounds for URL structure and faceted navigation; WooCommerce needs performance attention. We optimise both.
Technical fixes in 4 to 8 weeks; category ranking improvements typically 3 to 6 months depending on competition.
We create templates and briefs for unique product content, and can write category and guide content directly.
Yes — product feed optimisation and Shopping campaigns pair well with organic product visibility.
Get an ecommerce SEO audit and see exactly where your store is leaking search traffic.
Book a Free Consultation →