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PPC ManagementPaid traffic without the waste. We manage Google Ads and paid social on transparent fixed fees — never a percentage of your spend — with account structures built to convert, not just to spend.
Most PPC management is priced as a percentage of ad spend — which means your agency earns more when you spend more. That incentive structure is backwards. We charge fixed fees, so our only incentive is making your budget work harder.
Our PPC management runs from our Manchester studio at 174 Wilmslow Road for businesses across the UK. We manage Google Ads, Microsoft Ads and paid social, and we will tell you honestly if PPC is not the right channel for you.
The pattern we fix most: accounts with one bloated campaign, broad match keywords burning money, no negative keyword lists, and landing pages that do not match the ads. Restructuring alone typically cuts wasted spend by 20 to 40%.
Search, Shopping, Performance Max and YouTube — structured around intent and margin.
A forensic review of your current account: waste, structure, tracking and quick wins.
Rebuilding messy accounts into tight ad groups with proper match types and negatives.
Your ads are only half the equation — we fix the pages they land on.
Product feed optimisation for Google Shopping and Performance Max.
Meta, LinkedIn and TikTok campaigns for demand generation and retargeting.
Proper GA4 and offline conversion setup so you know what actually works.
Plain-English monthly reports: spend, revenue, and what we changed and why.
We review your account (or market) free and show you the waste before you commit.
Channels, budgets and targets agreed — including when PPC is not the answer.
Clean account structure, tight keywords, proper tracking.
Controlled rollout with daily checks in the first two weeks.
Weekly bid, budget, keyword and creative iteration.
Monthly reporting in plain English with next month's plan.
Follow the incentive. If your agency takes 15% of spend, a £10,000 month earns them £1,500 and a £5,000 month earns £750. Which month do you think they prefer? Fixed fees align us with efficiency; percentages align agencies with your credit card.
Most waste is structural. Broad match without negatives, single campaigns mixing brand and generic, no audience layering, conversion tracking that counts page views as leads. These are not sophisticated problems — they are the result of accounts set up once and never properly managed.
Landing pages matter more than bids. We regularly see accounts where the ads are fine but the landing page converts at 1% when the industry does 5%. Fixing the page is worth more than any amount of bid optimisation.
Honest about fit. PPC is not right for every business — low search volume, tiny margins, or broken sales processes mean paid traffic will not save you. We say so upfront rather than spending your money finding out.
Related services: Google Shopping management, paid social, CRO for the landing pages, and SEO for the long-term organic counterpart.
We charge fixed monthly fees based on account complexity, not a percentage of spend. Typical management starts around £750/month for single-channel accounts.
Percentage pricing rewards agencies for spending more of your money. Fixed fees mean we earn the same whether you spend £2k or £20k — so our incentive is efficiency.
Traffic starts immediately. Meaningful optimisation data takes 4 to 6 weeks; most accounts hit their stride by month three.
No fixed minimum, but we will be honest if your budget is too small for the market — some keywords simply cost more than the return justifies.
Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok. We recommend channels based on your audience, not our preferences.
Yes — account audits and restructures are our most common starting point, and usually the fastest win.
Get a free account audit — we will show you the waste before you spend a penny with us.
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