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SEO Audit

SEO Audit Australia

A proper audit of how your site performs in Australia — not a generic crawl report. We audit Australian websites from Manchester: technical health, .com.au setup, google.com.au visibility, local presence and your real Australian competitors, turned into a prioritised plan.

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Overview

An Audit That Knows Which Google You Rank On

Most SEO audits are country-blind. They crawl the site, flag the usual warnings and never ask the questions that decide Australian rankings: is the .com.au setup helping or hurting, how does the site perform on google.com.au versus google.com, and who are you actually competing against in Sydney, Melbourne and Brisbane?

Our SEO audits for Australian businesses are run from our studio at 174 Wilmslow Road in Manchester, and they are built around the Australian search reality: .com.au versus .com decisions, hreflang and geo-targeting for AU/UK/US sites, Google Business Profile and Australian citation health (True Local, Yellow Pages, Yelp AU), and a competitor set drawn from your Australian market — not whoever ranks globally.

What you get is not a 90-page list of warnings. It is a prioritised action plan: what is broken, what it costs you, and what to fix first — ranked by impact on Australian rankings and revenue. Delivered overnight Australian time, walked through with you in your morning.

What we build

What Our Australian SEO Audit Covers

Technical crawl

Full crawl for indexation, redirects, canonicals, status codes and crawl budget issues.

.com.au setup review

Domain eligibility, DNS, geo-targeting signals and whether .com.au or .com serves you better.

google.com.au visibility

How you rank on Australia's Google — not the global average your current tool reports.

Australian competitor analysis

Who outranks you in your Australian market, and the gaps in their armour.

Local SEO health

Google Business Profile, NAP consistency and Australian citation coverage.

Content gap analysis

The Australian search demand your site does not address — mapped to pages to build.

Core Web Vitals

Speed and experience measured on Australian connections, not London ones.

Prioritised action plan

Every finding ranked by impact and effort, with owners and next steps.

How we work

How an SEO Audit Works With Us

  1. Brief

    Your goals, markets, platforms and access — a short call in your morning.

  2. Crawl & data

    We crawl the site and pull Search Console, analytics and Australian ranking data.

  3. Analyse

    Technical, content, local and competitor findings assembled into the real story.

  4. Prioritise

    Findings ranked by impact on Australian rankings — the plan, not the panic list.

  5. Walkthrough

    We present the audit on a call and answer the hard questions.

  6. Support

    Follow-up support while your team implements, or we implement for you.

The Australian audit difference

What a Proper Australian Audit Actually Checks

google.com.au is a different results page. Rankings, local packs, shopping results and even AI Overviews differ between google.com.au and google.com — and many Australian businesses are optimising against the wrong dataset. Our audit measures visibility on Australia's Google specifically, by state where it matters, so the baseline is honest.

.com.au carries signals most audits ignore. Domain eligibility, correct DNS, geo-targeting in Search Console, consistent NAP with the ABN-linked business name — and the strategic question of whether a .com.au, a .com, or both best serves your ambitions. We review the setup and give a clear recommendation, not a shrug.

Your competitors are Australian, even if Google is global. Generic audits benchmark you against whoever ranks — often US giants you will never beat. We build the competitor set from your Australian market: the businesses actually taking your Sydney, Melbourne and Brisbane customers, and the specific content, links and local signals that put them ahead.

Fixed price, quoted in AUD, delivered overnight. Audits are priced by site size and complexity — quoted upfront in Australian dollars before we start. You get the written report, the prioritised plan and a walkthrough call in your morning. What you do next is up to you: implement in-house, hand it to us, or take it to another agency. The audit is yours either way.

Related services: our Australia hub, technical SEO in Australia for the deep technical fixes, content marketing in Australia to fill the content gaps we find, and web development in Australia if the audit says the platform is the problem.

Questions

Frequently Asked

What makes an Australian SEO audit different?

It measures the right things: rankings on google.com.au not google.com, .com.au domain setup, Australian competitors, local citations like True Local and Yellow Pages, and speed on Australian connections. A generic audit checks none of these properly.

How long does an SEO audit take?

Typically 2 to 3 weeks from access to walkthrough, depending on site size. Larger ecommerce and multi-location sites take longer — we will give you a timeline before we start.

Will the audit cover my Google Business Profile?

Yes. Local presence — Business Profile completeness, reviews, NAP consistency and Australian citation coverage — is a standard section of every Australian audit.

Do you audit .com.au and .com versions of my site?

Yes, including the relationship between them: canonicals, hreflang, geo-targeting and whether the split is helping or cannibalising your Australian rankings.

How much does an SEO audit cost?

Quoted upfront in AUD based on site size and complexity — fixed before we start, no hourly drift. The report, plan and walkthrough call are all included.

Can you implement the fixes, or is it advice only?

Both. Many clients take the audit to their own team; others have us implement the technical fixes, content and local work. We will quote implementation separately and honestly.

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Know what is holding
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