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PPC ManagementPaid search for Australia, managed by people who live inside the platform every day. We run Google Ads for Australian businesses from our Manchester studio — on transparent fixed fees quoted in AUD, never a percentage of your spend — with account structures built to win in Sydney and Melbourne's brutal auctions.
Google Ads works the same in Sydney as it does in London — same auction mechanics, same Quality Score, same match types. What differs is the market: Australia's metros carry some of the English-speaking world's most expensive CPCs in legal, finance, insurance and home services, and most Australian accounts we see are built by people who learned on small budgets and never restructured when spend grew.
We manage PPC for Australian businesses from our studio at 174 Wilmslow Road in Manchester. Our distance is an advantage: we are not in your competitors' echo chamber, we do not share playbooks with the agency across the road, and we bring auction tactics learned across far more verticals than a single-market freelancer ever sees.
The time difference works in your favour too. Our working day overlaps your early morning, so account changes, new builds and fixes are delivered overnight Australian time — you wake up to finished work, not pending tickets. Reporting and strategy calls land in your morning, our late afternoon.
Search, Shopping, Performance Max and YouTube — structured around intent and margin, not vanity clicks.
Sydney, Melbourne, Brisbane and Perth have different CPCs and competition. We geo-structure and budget accordingly.
EOFY sales, Boxing Day, Click Frenzy and Black Friday — budgeted and structured in advance, not reacted to late.
Quoted upfront in AUD. Our fee does not rise when your spend does, so our incentive is efficiency.
Ad copy and landing pages written in natural Australian English, matched to the search intent.
Feed optimisation, margin-based product splits and audience signals for Australian retail.
A forensic review of your current account: wasted spend, structure problems, tracking gaps and quick wins.
Monthly reports in your morning: spend, revenue, and exactly what we changed and why.
We review your account or market and show you the waste before you commit to anything.
Channels, budgets and targets agreed — including an honest verdict if PPC is not your best channel.
Clean account structure, tight ad groups, proper tracking and AU-specific geo splits.
Controlled rollout with daily checks in the first two weeks.
Weekly bid, budget, keyword and creative iteration as the data comes in.
Monthly reporting in plain English, delivered in your morning, with next month's plan.
Sydney and Melbourne are expensive auctions. In legal, finance, insurance and trades, CPCs in the big metros run far above what businesses in smaller markets pay — and national campaigns with one flat structure hand the expensive clicks to the highest bidder by default. We split metros from regional, weight budgets by margin and competition, and keep exact-match discipline where every click costs real money.
Australian seasonality is its own calendar. EOFY in June, Boxing Day, Click Frenzy and Black Friday create predictable CPC surges and conversion peaks. Most accounts react late and overpay. We build the AU retail calendar into the annual media plan — separate structures, budget rules and creative rotations — so you are positioned before the surge, not chasing it.
An outsider sees what locals stop seeing. Australian accounts are usually managed by people who know the local market but recycle the same structures. We manage auctions across many markets and bring what works elsewhere: tighter geo splits, better feed strategy, honest budget ceilings. Same platform, wider playbook.
Fixed fees quoted in AUD. Percentage-of-spend pricing rewards agencies for spending more of your money. We charge fixed monthly fees quoted upfront in Australian dollars, based on account complexity — so our only incentive is making your budget work harder. And if your vertical's CPCs cannot support your margins, we will say so before you spend a cent.
Related services: our Australia hub, SEO audit in Australia for the organic counterpart, content marketing in Australia for landing pages that convert, and AI automation in Australia for lead follow-up that never sleeps.
We charge fixed monthly fees quoted upfront in Australian dollars (AUD), based on account size and complexity — never a percentage of your ad spend. Scope a call and we will quote before you commit.
Google Ads is the same platform everywhere. Our advantage is a wider playbook from managing auctions across many markets, plus genuine outsider perspective on your competitors — most of whom hire locally and think alike.
Our working day overlaps your early morning. We deliver builds, changes and reports overnight Australian time, so you wake up to finished work. Strategy calls happen in your morning, our late afternoon.
Always. Your Google Ads account stays in your name and your ownership, with full transparency. If we ever part ways, you keep everything.
Traffic starts as soon as campaigns launch. Meaningful optimisation data takes 4 to 6 weeks; most accounts find their stride by month three.
Yes — and we do it before you spend anything. If your vertical's CPCs, margins or buying cycle mean PPC will not pay, we will say so and suggest what will.
All our digital services for Australian businesses.
Explore →The organic counterpart to your paid search.
Explore →Landing pages and content in natural Australian English.
Explore →Follow up every lead, overnight, automatically.
Explore →Get a free account audit — we will show you the waste in your Google Ads before you spend a cent with us.
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