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PPC IrelandGoogle Ads managed for the Irish market — EUR budgets, Irish search intent, and campaigns that can run IE, UK and EU without tripping over each other. Honest management, no percentage-of-spend games.
Irish paid search is a small, sharp market. Volumes are lower than the UK, competition in Dublin is fierce in finance, legal and SaaS, and the wrong match types will burn a month's budget on UK or US traffic that was never going to convert. Irish PPC needs tighter geography, tighter intent and tighter copy.
We manage Google Ads and Meta campaigns for Irish businesses from our Manchester studio — same timezone, so intraday optimisations happen in your working day. Budgets are set and reported in EUR, ad copy is written in natural Irish-market English, and targeting respects the border: Ireland-only, UK-only or both, deliberately.
And we charge for management honestly. No percentage-of-spend fees that reward us for spending more of your money — a flat monthly fee agreed in EUR, tied to the work, not the budget.
Search campaigns built on Irish keyword intent, with negative lists that protect EUR budgets.
Product feeds optimised for Irish queries, EUR pricing and cross-border shipping rules.
Paid social for Irish audiences — creative that speaks their language.
Dedicated pages that match the ad and the Irish buyer, built to convert.
IE + UK + EU structures that share learnings instead of duplicating spend.
Know which clicks became customers — in EUR revenue terms.
Bringing back Irish visitors who did not convert first time.
A straight, independent read of your current account — keep it or fix it.
We audit your existing account or research the market from scratch.
Campaign structure, budgets in EUR, targets and timelines — agreed with you.
Campaigns, ad copy, audiences and tracking built properly.
Controlled launch with budgets ramped, not dumped.
Weekly search-term, bid and creative optimisation in your timezone.
Monthly reporting on cost per lead and revenue — not vanity clicks.
Dublin competition distorts Irish CPCs. In finance, insurance, legal and B2B SaaS, Dublin-based bidders push click prices well above what the rest of the country pays. A national campaign with one bid strategy overpays in Dublin and underbids everywhere else. We segment by geography and intent: Dublin gets its own budgets and its own creative, regional Ireland gets efficient volume, and cross-border campaigns get structures that respect both markets. See digital marketing Dublin for the capital's specific dynamics.
Irish intent needs Irish negatives. Shared language with the UK and US means Irish campaigns constantly attract irrelevant clicks — UK place names, American spelling variants, job-seeker queries. We build aggressive negative keyword lists from day one and review search terms weekly. It is unglamorous work and it is where most Irish PPC budgets are quietly lost.
Cross-border without the mess. Many Irish businesses want the UK market too, and post-Brexit that means separate tax, shipping and messaging realities. We structure IE and UK campaigns so creative, audiences and learnings are shared where they can be and separated where they must be — one reporting view, no duplicated effort, budgets in EUR and GBP respectively.
Honest fees, honest reporting. Flat monthly management fee in EUR — never a percentage of spend. You own the ad accounts; we never hold them hostage. Reporting shows cost per lead, cost per acquisition and revenue impact, and if a campaign is not working we will tell you before you ask.
Related services: digital marketing Ireland, SEO Ireland and ecommerce Ireland. Country overview: the Ireland hub. UK core: PPC management, PPC advertising.
It depends on your sector and geography — Dublin finance clicks cost multiples of regional service clicks. We will give you an honest budget range on the discovery call, and we will also tell you if paid search is the wrong channel for you.
No. Flat monthly management fee in EUR, agreed up front. Percentage-of-spend pricing rewards agencies for spending more; we would rather be rewarded for results.
You do — always. We manage inside your accounts, and if we ever part ways, everything stays with you: campaigns, audiences, history, learnings.
Yes. We build separate IE and UK campaign structures under one strategy, with budgets in EUR and GBP respectively, so each market gets the targeting and messaging it needs while you get one report.
Traffic starts within days of launch; meaningful optimisation data takes 4 to 6 weeks. PPC is the fast channel — pair it with SEO for the long game.
Yes. Ad copy in natural Irish-market English, and dedicated landing pages where your site cannot convert the traffic properly. Sending paid clicks to a generic homepage is the most common PPC waste we see.
We will audit your current account honestly — keep it, fix it, or kill it. Free.
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