Home / Services / Paid Search Marketing Agency
Paid SearchA paid search marketing agency that lives inside Google Ads and Microsoft Advertising every day. We turn search intent into revenue with tightly managed campaigns.
Paid search puts you in front of people actively looking for what you sell. No other channel matches that intent. But capturing it profitably requires constant management — not set-and-forget.
We are a paid search marketing agency managing Google Ads and Microsoft Advertising for UK businesses across ecommerce, lead generation, SaaS and local services.
Our approach is fundamentals-first: proper campaign structure, exhaustive negatives, Quality Score optimisation, and bid strategies matched to real conversion data. The unglamorous work that actually moves the needle.
Microsoft Advertising (Bing) is an underused opportunity — often 30–50% cheaper CPCs with strong performance for B2B and older demographics. We manage both platforms as standard.
Search, Shopping, Performance Max and Display managed holistically.
Bing Ads management capturing cheaper clicks your competitors ignore.
Comprehensive reviews identifying wasted spend and structural issues.
Intent-mapped keyword research with match type strategy and negatives.
Continuous RSA testing to improve CTR and Quality Score.
Shopping feed optimisation for ecommerce advertisers.
Proper conversion setup so you know what actually drives revenue.
Strategic competitor keyword campaigns where they make commercial sense.
Current account or market analysis with wasted-spend quantification.
Platform mix, budgets and targets agreed.
Campaigns structured for relevance and control.
Conversion measurement verified before significant spend.
Weekly management: search terms, bids, ads, negatives.
Scale proven campaigns, test new campaign types.
Both. Google has the volume; Microsoft often has better CPCs and converts well for B2B. We typically start with Google and add Microsoft once the model is proven.
Minimum £1,000/month ad spend for meaningful data in most markets. Competitive markets (legal, finance, insurance) may need £5,000+.
Monthly reports showing spend, conversions, CPA/ROAS, and what we changed. Plus a video walkthrough. No vanity metrics.
Yes. We audit first, then transition management without losing history or learning. Most takeovers show improvement within 30 days.
AI marketing services for UK brands: AI-powered campaigns, personalisation, predictiv
Explore →Mobile app marketing that drives installs and revenue: ASO, paid user acquisition, li
Explore →Content marketing agency for Nottingham businesses: SEO articles, guides and thought
Explore →Customer journey marketing explained: how to map, optimise and market across every st
Explore →Paid advertising agency in the UK: Google Ads, Meta, TikTok and LinkedIn campaigns ma
Explore →Belfast SEO agency services: technical SEO, local search and content that ranks Belfa
Explore →