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App GrowthYou built the app — now get it installed, used and paying. Full-funnel mobile app marketing: ASO, paid acquisition, and lifecycle campaigns that grow revenue per user.
Most app marketing stops at installs. Ours doesn't. An install that never opens is worthless; a retained, paying user is everything. We market mobile apps across the full funnel: discoverability (ASO), paid user acquisition, onboarding optimisation, and lifecycle marketing that turns users into revenue.
Our app marketing services cover: app store optimisation for Apple and Google Play, paid UA across Meta, TikTok, Google App Campaigns and Apple Search Ads, influencer and content-driven installs, push notification and in-app messaging strategy, and re-engagement campaigns that win back lapsed users.
We measure what matters: cost per install by cohort quality, day-7 and day-30 retention, trial-to-paid conversion, and lifetime value against acquisition cost. If a channel brings cheap installs that never convert, we kill it — politely, with data.
Already have an app? We also build them — see custom app development — and our PPC team runs the paid side.
Rank higher in App Store and Google Play search.
Meta, TikTok, Google App and Apple Search Ads.
Ad creatives and store assets tested relentlessly.
Turn installs into activated users.
Messaging that retains and monetises.
Win back lapsed users profitably.
Creator campaigns for consumer apps.
Attribution done right (AppsFlyer, Adjust).
Store listings, funnel and current acquisition reviewed.
ASO and analytics fixed before paid spend.
Small-budget creative and channel tests.
Budget flows to cohorts with the best LTV:CAC.
Lifecycle marketing compounds user value.
Mobile application advertisement is easy to buy badly: cheap incentivised installs, misattributed organic users, creatives that promise what the app doesn't deliver. We buy against downstream metrics — trial starts, subscriptions, day-30 retention — so optimisation targets users worth having.
Creative is the biggest lever in paid UA. We produce and test ad variants constantly: gameplay clips, UGC-style demos, benefit-led hooks. What worked last quarter fatigues; the testing never stops.
And ASO is the compounding asset: every keyword ranking and ratings improvement lowers your blended acquisition cost permanently. It's slow, unglamorous, and one of the highest-ROI activities in app marketing — which is why we do it properly in our dedicated ASO service.
ASO programmes from £1,200/month; paid UA management from £1,500/month plus ad spend. Most apps need £3,000+/month in media for meaningful testing.
It depends entirely on lifetime value — a £5 CPI is expensive for a free utility and cheap for a £200-LTV fintech app. We work backwards from your unit economics.
Yes — App Store and Google Play, including their very different ASO rules and paid inventory.
Absolutely — most of our app marketing clients come to us with existing apps. We audit the funnel first and tell you honestly what needs fixing.
Cohort retention, trial-to-paid conversion, LTV:CAC ratio and payback period. Installs alone are reported but never the headline.
Rank in the stores.
Explore →We build apps too.
Explore →Paid media expertise.
Explore →Lifecycle beyond push.
Explore →Got an app that deserves more users? Get a free growth audit — funnel, ASO and UA reviewed.
Book a Free Consultation →