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Google Shopping<strong>Google Shopping Australia for Australian businesses</strong> — serving Australian businesses from our Manchester studio, with AEST/AEDT coverage and quotes in AUD. Your products, in front of buyers. We optimise your product feed, fix Merchant Centre issues and structure Shopping campaigns so your products win the clicks that convert — not just the impressions.
Google Shopping is not like search ads — there are no keywords to bid on. Google decides which products to show based on your product feed: titles, descriptions, images, prices and categories. A bad feed means invisibility, whatever your budget.
Our Google Shopping management runs from our Manchester studio for Australia ecommerce brands on Shopify, WooCommerce, Magento and custom platforms. We treat the feed as the campaign.
Most feeds we inherit are auto-generated afterthoughts: truncated titles, missing GTINs, one blurry image, no custom labels. Fixing the feed is usually worth more than any amount of bid tweaking.
Built for Australia, not just translated for it. Everything we deliver is written in Australian English, priced in AUD and planned around how Australians actually buy — Afterpay at checkout, .com.au trust signals and google.com.au visibility. Our working day maps to your night: brief us in your afternoon, wake up to finished work, and take calls in your morning while we work our evening.
Every attribute reviewed: titles, descriptions, images, GTINs, categories and policies.
Keyword-led product titles built for how shoppers actually search.
Disapprovals, warnings and policy issues fixed and prevented.
Margin, seasonality and performance segmentation for smart bidding.
Standard Shopping and Performance Max built around product margin and intent.
Automated fixes for common feed problems at scale.
Benchmarking your prices against the SERP you appear in.
Revenue, ROAS and margin by product segment — not just clicks.
We score your current feed against Shopping best practice.
Titles rewritten, attributes completed, images upgraded.
Account health, shipping, tax and policy compliance.
Structured by margin and category, not one giant campaign.
Bid, budget and product-level iteration driven by ROAS.
Winners get budget; feed learnings feed back into SEO and titles.
Google matches queries to your titles. If your title says "Blue Widget 500ml" and shoppers search "stain remover for grout", you will not appear — no bid fixes that. Titles need the words buyers use, front-loaded in the first 70 characters.
Images win the click. Shopping is visual. Listings with clean, high-contrast images on white backgrounds dramatically outperform supplier photos with cluttered backgrounds. This is free performance most stores ignore.
Custom labels unlock smart bidding. Segmenting by margin, bestsellers and seasonality lets Google bid aggressively where you profit and pull back where you do not. Without labels, every product gets the same bid — which means overbidding losers and underbidding winners.
Merchant Centre issues silently kill visibility. Disapprovals, shipping mismatches and policy warnings reduce or remove your products without obvious alerts. We monitor account health continuously.
Related services: PPC Management Australia, Ecommerce SEO Australia, Conversion Optimisation Australia — plus the full Australia Hub service list.
The timezone works in your favour. We run every engagement from our studio at 174 Wilmslow Road in Manchester on async-first rhythms that suit the AEST/AEDT gap: your morning is our evening for calls, and the deep work happens overnight your time. Quotes and invoices are in AUD, reporting is in plain English, and you always know exactly what is happening and what it costs.
Managing your product listings on Google: optimising the product feed, maintaining Merchant Centre health, and structuring Shopping/Performance Max campaigns for profitable ROAS.
Fixed monthly fees based on catalogue size — typically from A$650/month. No percentage-of-spend pricing.
There are no keywords — Google matches search queries to your product feed. Feed quality determines visibility more than bids do.
Shopify, WooCommerce, Magento and custom builds. We work with your existing feed or build optimisation on top of it.
Feed fixes show impact in 2 to 4 weeks. Campaign optimisation typically stabilises by month two to three.
Yes — including asset groups, audience signals and the feed-first structure that makes PMax work for retail.
Get a free Shopping feed audit — we will show you what is holding your products back.
Book a Free Consultation →