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Technical SEO<strong>Technical SEO New Zealand for NZ businesses</strong> — serving NZ businesses from our Manchester studio, with NZST/NZDT coverage and quotes in NZD. The engineering behind rankings. We fix what search engines struggle with on your site — crawling, indexing, speed, structured data — so your content and links can do their job.
Technical SEO is the foundation everything else sits on. If Google cannot crawl your pages efficiently, cannot understand what they are about, or finds them too slow to recommend, no amount of content or links will fix it.
Our technical work is run from our studio at 174 Wilmslow Road in Manchester. We work directly with your developers or handle implementation ourselves, depending on what suits you.
Every engagement starts with a crawl and a look at Search Console. We then prioritise fixes by impact: what is blocking indexing, what is wasting crawl budget, and what is hurting user experience signals.
Built for New Zealand, not just translated for it. Everything we deliver is written in NZ English, priced in NZD and planned around how New Zealanders buy — .co.nz trust signals, google.co.nz visibility and delivery expectations that span two islands. Our working day maps to your night: brief us in your afternoon, wake up to finished work, and take calls in your morning while we work our evening.
A deep crawl-based audit covering indexing, crawl budget, status codes, redirects, canonicals and rendering.
LCP, INP and CLS diagnosis and fixes — images, fonts, JavaScript and server response work.
Schema.org markup for products, articles, FAQs, local business and breadcrumbs, validated and monitored.
URL structure, internal linking, pagination, faceted navigation and crawl depth optimisation.
Robots.txt, sitemaps, noindex rules and parameter handling so the right pages get indexed.
Rendering checks for React, Vue and Angular sites — making sure Google sees what users see.
Correct language and region targeting for multi-country and multi-language sites.
Technical QA for redesigns, replatforms and domain changes — pre-launch checks and post-launch monitoring.
Full site crawl plus Search Console, analytics and log file review where available.
Issues ranked by SEO impact and implementation effort — not a 200-row spreadsheet of everything.
We implement directly or hand clear tickets to your developers with acceptance criteria.
Re-crawl, check Search Console coverage, and confirm fixes in production.
Ongoing checks for regressions, new indexation issues and Core Web Vitals drift.
Indexation. Pages that are not indexed cannot rank. We find what is excluded and why — orphan pages, bad canonicals, thin duplicates, crawl traps — and get the right pages into the index.
Crawl efficiency. Large sites waste Googlebot time on faceted URLs, parameters and duplicates. Cleaning that up means new and important pages get discovered and refreshed faster.
Page experience. Core Web Vitals are a ranking factor and affect conversions directly. We fix the underlying causes, not just the scores.
Understanding. Structured data helps Google interpret your pages for rich results, product listings and AI Overviews. Correct implementation is increasingly the difference between being cited and being invisible.
Related services: SEO Services New Zealand, SEO Consultant New Zealand, Ecommerce SEO New Zealand — plus the full New Zealand Hub service list.
The timezone works in your favour. We run every engagement from our studio at 174 Wilmslow Road in Manchester on async-first rhythms that suit the NZST/NZDT gap: your morning is our evening for calls, and the deep work happens overnight your time. Quotes and invoices are in NZD, reporting is in plain English, and you always know exactly what is happening and what it costs.
Technical work is the work that helps search engines crawl, understand and index your website: site speed, mobile-friendliness, structured data, URL structure, redirects and fixing crawl errors.
One-off technical audits typically cost NZ$900 to NZ$2,500 depending on site size. Implementation is quoted on the work involved — see our New Zealand SEO pricing guide.
Indexation fixes can show movement in weeks. Core Web Vitals and architecture changes usually take 1 to 3 months to fully reflect in rankings.
Yes — we write clear implementation tickets with acceptance criteria, or we can implement directly if you prefer.
Screaming Frog, Sitebulb, Google Search Console, PageSpeed Insights and log file analysis, plus our own site audit platform.
The big fixes are usually one-off, but sites drift — new templates, plugins and content introduce regressions. Most clients keep a light monitoring retainer.
Get a technical optimisation audit and find out what is holding your rankings back.
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