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Technical SEO

Technical SEO

The engineering behind rankings. We fix what search engines struggle with on your site — crawling, indexing, speed, structured data — so your content and links can do their job.

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Overview

Rankings Start With a Healthy Site

Technical SEO is the foundation everything else sits on. If Google cannot crawl your pages efficiently, cannot understand what they are about, or finds them too slow to recommend, no amount of content or links will fix it.

Our technical SEO work is run from our studio at 174 Wilmslow Road in Manchester. We work directly with your developers or handle implementation ourselves, depending on what suits you.

Every engagement starts with a crawl and a look at Search Console. We then prioritise fixes by impact: what is blocking indexing, what is wasting crawl budget, and what is hurting user experience signals.

What we build

Our Technical SEO Services

Technical SEO audit

A deep crawl-based audit covering indexing, crawl budget, status codes, redirects, canonicals and rendering.

Core Web Vitals

LCP, INP and CLS diagnosis and fixes — images, fonts, JavaScript and server response work.

Structured data

Schema.org markup for products, articles, FAQs, local business and breadcrumbs, validated and monitored.

Site architecture

URL structure, internal linking, pagination, faceted navigation and crawl depth optimisation.

Index management

Robots.txt, sitemaps, noindex rules and parameter handling so the right pages get indexed.

JavaScript SEO

Rendering checks for React, Vue and Angular sites — making sure Google sees what users see.

Hreflang & international

Correct language and region targeting for multi-country and multi-language sites.

Migration support

Technical QA for redesigns, replatforms and domain changes — pre-launch checks and post-launch monitoring.

How we work

How a Technical SEO Project Runs

  1. Crawl & data

    Full site crawl plus Search Console, analytics and log file review where available.

  2. Prioritise

    Issues ranked by SEO impact and implementation effort — not a 200-row spreadsheet of everything.

  3. Fix

    We implement directly or hand clear tickets to your developers with acceptance criteria.

  4. Validate

    Re-crawl, check Search Console coverage, and confirm fixes in production.

  5. Monitor

    Ongoing checks for regressions, new indexation issues and Core Web Vitals drift.

Why technical matters

What Technical SEO Actually Changes

Indexation. Pages that are not indexed cannot rank. We find what is excluded and why — orphan pages, bad canonicals, thin duplicates, crawl traps — and get the right pages into the index.

Crawl efficiency. Large sites waste Googlebot time on faceted URLs, parameters and duplicates. Cleaning that up means new and important pages get discovered and refreshed faster.

Page experience. Core Web Vitals are a ranking factor and affect conversions directly. We fix the underlying causes, not just the scores.

Understanding. Structured data helps Google interpret your pages for rich results, product listings and AI Overviews. Correct implementation is increasingly the difference between being cited and being invisible.

Related services: SEO consultancy, SEO audits, ecommerce SEO and international SEO.

Questions

Frequently Asked

What is technical SEO?

Technical SEO is the work that helps search engines crawl, understand and index your website: site speed, mobile-friendliness, structured data, URL structure, redirects and fixing crawl errors.

How much does technical SEO cost in the UK?

One-off technical audits typically cost £900 to £2,500 depending on site size. Implementation is quoted on the work involved — see our UK SEO pricing guide.

How long does technical SEO take to show results?

Indexation fixes can show movement in weeks. Core Web Vitals and architecture changes usually take 1 to 3 months to fully reflect in rankings.

Do you work with our developers?

Yes — we write clear implementation tickets with acceptance criteria, or we can implement directly if you prefer.

What tools do you use?

Screaming Frog, Sitebulb, Google Search Console, PageSpeed Insights and log file analysis, plus our own site audit platform.

Is technical SEO a one-off or ongoing?

The big fixes are usually one-off, but sites drift — new templates, plugins and content introduce regressions. Most clients keep a light monitoring retainer.

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technically healthy?

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