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Social MediaAustralians can smell imported social content a mile off: wrong slang, wrong references, posts landing at 3am Sydney time. We run social media marketing for Australian brands from Manchester — Instagram, TikTok and Facebook campaigns written in a genuine Australian tone and scheduled for when your audience is actually scrolling.
Australian social media has its own voice: direct, dry, self-deprecating, allergic to corporate waffle. The brands that win on Instagram and TikTok in Australia sound like a clever mate, not a marketing department. That tone can't be faked with a find-and-replace on British copy — it needs writers who understand the cultural shorthand, from footy references to the correct use of "heaps".
We manage organic social and paid social for Australian businesses from our Manchester studio. Content calendars are planned around AEST/AEDT peak scrolling times — morning commutes, lunch breaks, evening wind-down — and every caption, script and creative is written in an Australian tone by people briefed deeply on your brand and audience.
The timezone works in our favour here too: creative is produced during your night and ready for review with your morning coffee, and community management covers the hours your team is offline.
Feed, Reels and Stories strategy for Australian audiences, with creative that fits the platform's visual culture.
Short-form video concepts and paid TikTok campaigns tuned to Australian trends, sounds and humour.
Targeted Meta campaigns by Australian state, city and interest — from brand awareness to direct response.
Monthly calendars planned around Australian moments: public holidays, sporting seasons, cultural events.
Concepts, scripting and editing for the formats dominating Australian feeds right now.
Comments and DMs handled in your brand's Australian voice, with coverage across your customers' waking hours.
Sourcing and managing Australian creators, with disclosure handled per the AANA Code of Ethics.
Clear reporting on what each dollar did, in AUD, delivered for your morning with next steps attached.
Your morning, our evening: brand voice, audience, competitors and what Australian success looks like.
Which platforms, what content pillars, and the Australian tone-of-voice guide we'll write to.
Creative produced during your night, delivered in batches for your morning review and approval.
Posts scheduled for Australian peak times — never 3am Sydney because someone forgot the timezone.
Daily community management plus paid campaigns optimised against Australian audience data.
Monthly reporting with creative learnings: what the Australian audience responded to, and what we'll make more of.
Tone beats production value. Some of Australia's most effective brand accounts look deliberately unpolished — memes, deadpan captions, replies with actual personality. Australians reward brands that don't take themselves too seriously and punish anything that smells like a global template with the logo swapped. We write to that standard or we don't ship it.
Timing is a timezone discipline. Posting at UK peak times means your content lands in the dead of the Australian night and gets buried by morning. Every calendar we run is scheduled to AEST/AEDT behaviour: the commute scroll, the lunch break, the evening session. Daylight saving shifts are tracked — AEDT versus AEST matters for scheduling tools.
Disclosure rules are enforced. The AANA Code of Ethics and ACCC guidance require clear disclosure of paid influencer partnerships, and Ad Standards handles complaints. We build disclosure into every creator brief and contract so your influencer activity is compliant from the first post.
Platform mix follows the audience. Facebook still reaches huge Australian audiences, especially 30+; Instagram dominates lifestyle and retail; TikTok owns youth attention and increasingly drives purchase. We allocate budget by where your buyers actually are, not by what's fashionable in London. Related services: digital marketing agency for Australia, ecommerce websites Australia and SEO services Australia.
For how remote delivery works across the timezone, see our Australia hub.
Yes. Content is produced during your night and ready for your morning review, posts are scheduled for AEST/AEDT peak times, and community management covers hours your team is offline. A weekly call in your morning keeps strategy aligned.
That's the whole point of this service. Captions, scripts and replies are written in a genuine Australian tone — direct, dry, culturally literate — not British copy with the slang swapped. You approve everything before it goes live.
On Australian time: scheduled for AEST/AEDT peak scrolling periods — mornings, lunch breaks and evenings. We track daylight saving changes so scheduling stays correct year-round.
It depends on your audience: Facebook for broad 30+ reach, Instagram for lifestyle and retail, TikTok for youth and discovery, LinkedIn for B2B. We recommend based on your buyers, not on trends — and we'll tell you which platforms to skip.
Yes — we source Australian creators, negotiate partnerships and manage the content, with paid-partnership disclosure handled per the AANA Code of Ethics and ACCC guidance.
Monthly retainers scoped to channels, content volume and ad spend management, quoted in AUD. Expect premium-agency rates; we'll give you an honest figure on a discovery call once we know the scope.
How we serve Australian clients from Manchester.
Explore →Full-funnel marketing beyond social.
Explore →Turn social traffic into Australian sales.
Explore →Compound social wins with search visibility.
Explore →Tell us about your brand and audience. We'll show you what an Australian content calendar looks like for your business.
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