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Shopify SEO Agency<strong>Shopify SEO Agency New Zealand for NZ businesses</strong> — serving NZ businesses from our Manchester studio, with NZST/NZDT coverage and quotes in NZD. A Shopify SEO agency that builds Shopify stores as well as ranking them. We fix the Shopify-specific problems that hold stores back and grow organic sales from Google, from our studio in Manchester.
Shopify SEO is optimising a Shopify store around the way the platform creates pages, URLs and templates, so collections and products rank for the searches shoppers make before they buy.
Shopify handles hosting and security well, but it creates SEO problems of its own: product pages reachable through several URLs, fixed URL structures, apps that slow pages down, and themes that bury content below images.
Because we develop Shopify stores, we can change themes, templates and settings directly rather than handing over a list of recommendations. That is the difference between a Shopify SEO report and Shopify SEO results.
As a New Zealand Shopify SEO agency — the SEO agency for Shopify stores that want traffic that converts — our Shopify SEO services cover technical fixes, collection and product-page content, and link building. We are a Shopify SEO company that also builds on Shopify, so as a Shopify SEO services agency we give practical recommendations — the kind of SEO agency Shopify store owners recommend to each other.
Built for New Zealand, not just translated for it. Everything we deliver is written in NZ English, priced in NZD and planned around how New Zealanders buy — .co.nz trust signals, google.co.nz visibility and delivery expectations that span two islands. Our working day maps to your night: brief us in your afternoon, wake up to finished work, and take calls in your morning while we work our evening.
Titles, intro copy, filters and internal links for the pages that win most category searches.
Unique descriptions, specifications, image alt text and FAQs instead of copied manufacturer text.
Canonical and internal linking fixes for products reachable through collection paths.
Headings, content placement and structured data corrected in the theme itself.
Unused apps and scripts removed so pages load quickly on mobile.
Structured data that matches what shoppers see on the page.
Content that answers pre-purchase questions and links to the right collections.
Redirects and content mapping when moving from WooCommerce, Magento or another platform.
Crawl the store for duplicates, speed issues, thin pages and theme problems.
Map shopper searches to collections and products, and spot missing collections.
Theme, canonical, schema and app changes made in the store.
Rewrite priority pages for shoppers and search.
Earn links from relevant publications, suppliers and gift guides.
Track organic sessions and organic revenue in GA4 and Shopify.
Duplicate product URLs. Shopify can show the same product at more than one URL when it is reached through a collection. Themes should link to the main product URL so Google consolidates signals on one page.
Thin collection pages. Many collections are just a product grid with no text. A short, useful introduction and clear subcategory links often lift rankings for a whole category.
App bloat. Every app that injects scripts adds weight. Removing apps that are no longer used, or replacing them with theme code, is one of the quickest speed gains on Shopify.
Fixed URL structure. Shopify prefixes URLs with /products/ and /collections/. That is fine for rankings; what matters is clean internal linking, unique content and correct redirects when handles change.
See our Shopify agency service, ecommerce SEO services and Google Shopping management. Changing platform? Read about our SEO migration services.
The timezone works in your favour. We run every engagement from our studio at 174 Wilmslow Road in Manchester on async-first rhythms that suit the NZST/NZDT gap: your morning is our evening for calls, and the deep work happens overnight your time. Quotes and invoices are in NZD, reporting is in plain English, and you always know exactly what is happening and what it costs.
A Shopify SEO agency optimises a Shopify store's collections, products, theme and technical setup so it ranks in Google for shopper searches and brings more organic sales.
Shopify provides a solid technical base, but stores still need work on duplicate product URLs, collection content, product descriptions, speed and structured data to rank well.
Yes. We update theme templates so internal links point to canonical product URLs and check canonical tags across collections and products.
Yes. We work on Shopify and Shopify Plus stores, including theme changes and migrations.
Technical and collection page improvements can show results within a few months; competitive product categories take longer and depend on the store's authority.
We are based at 174 Wilmslow Road in Manchester and work with Shopify stores across New Zealand.
Tell us about your store and we'll show you the Shopify SEO issues holding back your sales.
Book a Free Consultation →