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Singapore PPCGoogle Ads in Singapore is not cheap — finance, property and legal clicks are among the priciest anywhere. We manage SG paid search with ruthless structure: tight keywords, negative lists that actually work, multilingual campaigns and landing pages built to convert. Quoted per project in SGD.
In Singapore, sloppy PPC is brutally expensive. Clicks in finance, insurance, property and legal can cost many times what they do in less competitive markets. Broad match without guardrails, weak negative lists and generic landing pages do not just underperform here — they burn budget at a rate that shocks.
Our approach is structural discipline: tightly themed ad groups, exact and phrase match with intent filtering, negative keyword lists built from real search-term data, and separate campaigns per language and intent. Every dollar is accountable.
And clicks are only half the equation. We build or fix the landing pages the traffic lands on — because a S$20 click to a slow, generic page is money thrown at Google. Conversion rate work is part of the management, not an upsell.
Search, Shopping, Display and YouTube campaigns structured for SG's high-CPC reality.
English and Chinese ad copy and landing pages, with separate keyword research per language.
Finance, property, legal, education: strategies built for the most expensive auctions in SG.
Fast, focused pages that turn expensive clicks into enquiries and sales.
We find where your current spend leaks — search-term waste, location bleed, bad hours — and plug it.
Google Shopping for SG ecommerce: feed optimisation and margin-aware bidding.
Display and video remarketing that recaptures researchers without stalking them.
Spend, CPL, ROAS and revenue — weekly snapshots, monthly deep dives, no vanity metrics.
Your margins, goals and current accounts reviewed on video.
We tear down the existing setup and show you exactly where money leaks.
Campaign structure, keywords, negatives, ads and tracking rebuilt properly.
Pages built or improved to convert the traffic we buy.
Budgets set, tracking verified, campaigns live.
Weekly search-term reviews, bid adjustments and testing — continuous.
Auction pressure is extreme in a small, wealthy market. A handful of big spenders in finance and property bid up the core terms, and everyone else pays the price. The only defence is relevance: Quality Score, tight intent matching and landing pages that convert — the levers amateurs ignore.
Multilingual search doubles the opportunity — and the complexity. Chinese-language queries often have lower competition and strong intent. We run them as separate campaigns with native ad copy and dedicated landing pages, not as translated afterthoughts in the English campaign.
Location and schedule targeting are profit levers. Singapore is compact, but intent varies by hour and by audience. We use ad scheduling, audience layering and device bid adjustments based on your actual conversion data — not defaults.
We manage to revenue, not to clicks. Impressions and CTR are diagnostics, not goals. Reporting ties spend to enquiries, sales and ROAS, with proper conversion tracking — including offline conversions where your sales happen by phone or WhatsApp.
Need the full funnel? Digital marketing for Singapore covers SEO, social and content alongside PPC. For organic: SEO services for Singapore. Overview: Singapore hub. Our UK paid media: PPC advertising.
It varies wildly by vertical. Finance, insurance, property and legal sit at the top end — some of the priciest clicks in the world — while niche B2B and long-tail terms are far cheaper. We benchmark your specific keywords during the free consultation so you know the real numbers before spending.
There is no fixed minimum, but competitive SG verticals need meaningful spend to gather data — we will tell you honestly what budget your keywords require. Our management fee is quoted per project in SGD, separate from ad spend which goes directly to Google.
Weekly search-term reviews, layered negative keyword lists, tight match types, location and schedule controls, and audience exclusions. Most accounts we audit are wasting 20–40% of spend; the audit shows you exactly where before you commit to management.
Yes — separate campaigns with native Simplified Chinese ad copy and dedicated landing pages, researched independently from the English keywords. Chinese-language SG search often delivers lower CPCs and strong intent.
Both. We can manage ads to your existing pages, but we will be blunt if the pages are the problem — and we build high-converting landing pages as part of most engagements, because expensive traffic deserves a page that converts.
Weekly written snapshots and a monthly video review at Singapore-friendly times. You see spend, cost per lead, ROAS and what changed — in plain language, with the data behind it available any time on a shared dashboard.
Get a free PPC audit: we will show you where your spend leaks and quote management per project in SGD.
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