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PPC ManagementExpert pay per click management for UK businesses. We run Google Ads and Microsoft Ads campaigns that lower your cost per click and raise your conversion rate — with reporting you can actually understand.
Most Google Ads accounts waste 20–40% of their budget. Broad match keywords with no negatives, auto-applied recommendations that benefit Google not you, landing pages that do not match the ad — we see it every week in audits.
Our pay per click agency fixes that. We rebuild campaigns around tightly themed ad groups, exhaustive negative keyword lists, and bid strategies matched to your actual conversion data — not Google's defaults.
We manage PPC for lead generation, ecommerce and B2B across the UK. Whether you spend £1,000 or £100,000 a month, the discipline is the same: every keyword earns its place, every ad gets tested, every pound is tracked to revenue.
You keep full ownership of your ad accounts. We work inside them transparently — you can see every change we make, every day.
Search, Shopping, Display and YouTube — structured for relevance and Quality Score.
Often 30–50% cheaper CPCs than Google for B2B and older demographics. We manage both.
A line-by-line review of your account with prioritised fixes and wasted-spend calculation.
Commercial-intent keywords mapped to ad groups, with negatives built in from day one.
Systematic A/B testing of headlines, descriptions and extensions.
Manual, portfolio and smart bidding strategies chosen for your conversion volume and goals.
Feed optimisation, custom labels, priority campaigns and margin-based bidding for ecommerce.
Dedicated pages matched to ad intent, built and A/B tested for conversion rate.
We analyse your current account (or market) and quantify the wasted spend and missed opportunity.
Campaign structure, keywords, negatives, ads and extensions rebuilt around best practice.
Conversion tracking verified and enhanced — including offline conversion imports where relevant.
Controlled rollout with tight budgets while we gather conversion data.
Weekly search term reviews, bid adjustments, ad tests and negative additions.
Proven campaigns get more budget. New campaign types (Shopping, Display, YouTube) added strategically.
Our management fees start from £500/month for small accounts, typically 15–20% of ad spend for larger accounts. No setup fees, no percentage-of-spend traps that incentivise us to spend more.
Traffic starts immediately. Meaningful optimisation data takes 2–4 weeks. Most accounts see significant CPC and conversion improvements within 60–90 days.
Yes — and we recommend it. You keep ownership and history. We get manager (MCC) access and work transparently inside your account.
Search CTR benchmarks vary by industry, but 3–5% is typical. We consistently achieve above-benchmark CTRs through tight keyword-ad-landing page relevance.
Pay per click management in Manchester: Google Ads, Microsoft Ads and social PPC for
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