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Paid Social

Paid Social Media Agency

A paid social media agency for brands that need more than boosted posts. We run Meta, TikTok, LinkedIn and Snapchat campaigns with systematic creative testing.

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Overview

Social Advertising That Converts

Paid social is where creative wins. The best audience targeting in the world cannot save boring creative — and great creative can overcome mediocre targeting. We obsess over both.

Our paid social media agency manages campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat and Pinterest for ecommerce, B2B and consumer brands across the UK.

We run structured creative testing: hooks, formats, UGC vs polished, messaging angles — tested systematically to find what resonates with your audience. Then we scale winners aggressively.

Paid social and paid search work best together. Social creates demand; search captures it. We manage both for clients who want the full picture.

What we build

Paid Social Services

Meta advertising

Facebook and Instagram campaigns: prospecting, retargeting and Advantage+ shopping.

TikTok advertising

Spark Ads, in-feed and TopView for brands targeting younger audiences.

LinkedIn advertising

B2B lead generation with precise job title, company and industry targeting.

Snapchat advertising

AR lenses, story ads and collection ads for Gen Z audiences.

Creative production

UGC-style video, static design and copywriting built for each platform.

Audience strategy

Interest, lookalike, broad and retargeting audiences tested and refined.

Funnel strategy

Full-funnel campaigns: awareness, consideration and conversion working together.

Attribution and tracking

CAPI, UTMs and incrementality testing to measure true impact.

How we work

Our Paid Social Approach

  1. Audit

    Current social advertising reviewed for creative quality and structural issues.

  2. Strategy

    Platform selection, budget allocation and KPI targets based on your goals.

  3. Creative

    Initial creative concepts produced for testing across formats.

  4. Launch

    Structured testing phase: audiences × creative matrix.

  5. Optimise

    Winners scaled, losers killed, new creative tested continuously.

  6. Report

    Clear reporting on spend, revenue and creative performance.

Questions

Frequently Asked

Which social platform should I advertise on?

Meta for broadest reach and ecommerce. TikTok for under-35s and viral potential. LinkedIn for B2B. We recommend based on your audience data, not trends.

How much should I spend on paid social?

Minimum £1,500/month for meaningful creative testing. Ecommerce brands often scale to £10,000+/month once unit economics work.

Do you create the ad creatives?

Yes. We produce UGC-style video, statics and copy. Creative is 70% of paid social success — we treat it as core, not an add-on.

How do you measure paid social ROI?

Server-side tracking (CAPI), UTM attribution, and incrementality testing. We are honest about what paid social can and cannot prove.

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