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Digital PR

Digital PR Agency Manchester

Manchester's digital PR agency. We earn high-authority links through genuine journalism — data studies, expert commentary and stories the press actually wants.

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Overview

Links You Earn, Not Buy

Google rewards links earned through genuine merit. Digital PR creates newsworthy content — data studies, surveys, expert insights — that journalists and bloggers link to naturally.

Our Manchester digital PR team combines SEO knowledge with PR instincts. We know what earns links (original data, strong opinions, useful tools) and what journalists actually publish.

Campaigns include: original research and surveys, data analysis with news angles, expert commentary programmes, reactive PR tied to news cycles, and creative campaigns designed for coverage.

Every link is earned, relevant and from real publications. No PBNs, no paid placements, no tactics that risk penalties.

What we build

Digital PR Services

Data studies

Original research with newsworthy findings.

Survey campaigns

Consumer and B2B surveys generating headlines.

Expert commentary

Position your spokespeople as go-to sources.

Reactive PR

Rapid response to news cycles and journalist requests.

Creative campaigns

Shareable content designed for coverage and links.

Industry reports

Authoritative annual or quarterly publications.

Link earning

Outreach securing coverage on relevant publications.

PR reporting

Coverage, links, domain authority and SEO impact tracked.

How we work

Our Digital PR Process

  1. Ideation

    Campaign concepts with genuine news value.

  2. Research

    Data gathered, analysed and packaged for press.

  3. Creation

    Press releases, assets and landing pages built.

  4. Outreach

    Targeted pitching to relevant journalists.

  5. Coverage

    Links and mentions secured and amplified.

  6. Report

    Full coverage report with SEO impact analysis.

Questions

Frequently Asked

How many links will we get?

Varies by campaign. Typical data campaigns earn 20–80 links. We focus on quality and relevance over raw numbers.

How long does a campaign take?

6–8 weeks from ideation to outreach. Coverage lands over the following 4–8 weeks.

Is digital PR better than traditional link building?

For authority and brand, yes. Digital PR earns links from real publications that also drive referral traffic and brand awareness.

How much does digital PR cost?

Campaigns from £3,000. Monthly retainers from £2,500 for ongoing PR programmes.

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