SEO, PPC, social and bilingual content for Cardiff's insurers, public sector and creatives — full-funnel marketing in Cymraeg and English, delivered from Manchester.
Cardiff's economy is distinct from any English core city: the Senedd and Welsh Government make the public and third sectors major buyers, BBC Wales at Roath Lock anchors a real media cluster, Admiral's HQ put the city on the insurance map, and the Principality Stadium turns the centre into a festival of spending on match weekends. Cardiff Bay's redevelopment, Queen Street retail and a growing fintech scene complete the picture.
The buying culture blends public-sector rigour with private-sector ambition. Procurement processes are real and must be respected; community trust matters enormously in a compact capital where reputations travel; and — the point most agencies miss entirely — around a fifth of Cardiff speaks Welsh. Marketing that ignores Cymraeg ignores a fifth of the market and most of the public sector's requirements.
Different Cardiff sectors need different channel mixes. Here's our honest read:
Compliance-first content with proper approval workflows, SEO for product and advice searches, and PPC where lifetime value justifies the click cost. Cardiff's insurance buyers are sophisticated — price-comparison dynamics mean your content must earn trust before it earns the quote.
Accessible, bilingual content as standard — WCAG compliance isn't optional here, it's procurement criteria. SEO for service information, plain-English content real people understand, and reporting that works for committees. Slow, careful, and genuinely impactful when done right.
Showcase-led marketing: portfolios, showreels, case studies with production values that survive scrutiny from people who make content for a living. Social and content-led SEO; paid media used surgically for launches and recruitment rather than always-on.
Principality Stadium weekends transform the city — hospitality businesses that plan paid social and local SEO around the fixture list capture spending that others miss. Instagram and TikTok for the Bay and Pontcanna crowds; review management for the year-round trade.
Here's the opportunity almost every agency leaves on the table: Welsh-language search. People search in Cymraeg every day — for services, for information, for shopping — and the competition for those queries is a fraction of English-language equivalents. For public-sector bodies it's a requirement; for everyone else it's an underpriced advantage.
Bilingual capability is part of our full-funnel digital marketing service — ask about it in your free consultation.
No Cardiff office — our studio is at 174 Wilmslow Road, Manchester, reachable via the M4 corridor. Kickoffs and quarterly reviews happen in person via the M4 corridor. Between visits, everything runs remotely and transparently: shared dashboards, monthly calls, open books.
What that buys you: senior multi-channel delivery at Manchester overheads, bilingual capability most English agencies can't offer, and in-person planning when it matters. Our Cardiff AR work covers the standout creative; our areas we cover hub covers everywhere else.
No invented price lists — scope depends on your sectors, language requirements and procurement constraints. Here's what doesn't change:
Start with a free consultation — straight answers on what's winnable in your Cardiff market, in either language.
Straight answers to what Cardiff brands ask us most.
Yes — properly, not via machine translation. Welsh-language SEO, bilingual site architecture with correct hreflang, and content written by Welsh speakers. Around a fifth of Cardiff speaks Welsh, and Welsh-language searches face far less competition — it's a genuine opportunity most agencies ignore.
No. Our studio is in Manchester and we say so plainly. Cardiff is reachable via the M4 corridor, so kickoffs and quarterly reviews happen in person; day-to-day delivery runs remotely with full transparency.
Yes. We're used to working within public-sector procurement processes: written scopes, clear deliverables, accessibility standards (WCAG) as standard, and reporting a non-specialist can understand. Tell us your framework requirements upfront and we'll fit them.
With approval workflows built into content production: draft, compliance review, revision, publish. Cardiff's insurance sector runs on trust and regulated claims, so we never promise what compliance can't sign off — and we scope the slower pace honestly.
Dig deeper into the services and locations that pair with Cardiff growth.
A straight audit of your Cardiff search position — in English, in Welsh, or both.
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