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Web Vitals

Core Web Vitals SEO

Core Web Vitals optimisation that actually moves the needle. We fix LCP, INP and CLS issues with developer-ready specifications and verified results.

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Overview

Speed Is a Ranking Factor

Google uses Core Web Vitals as a ranking signal. Slow-loading pages rank lower and convert worse — visitors abandon sites that take more than 3 seconds to load.

Our Core Web Vitals SEO service diagnoses exactly what is slowing your site: render-blocking resources, unoptimised images, layout shifts, slow server response or heavy JavaScript.

We provide developer-ready fix specifications — not vague recommendations. Our team can implement directly or work with your developers.

We measure with real-user data (CrUX) and lab data (Lighthouse), targeting green scores across mobile and desktop.

What we build

Web Vitals Services

Core Web Vitals audit

Complete assessment of LCP, INP and CLS across your key pages.

LCP optimisation

Fix slow largest contentful paint: images, fonts, server response.

INP optimisation

Reduce interaction delays from heavy JavaScript and long tasks.

CLS fixes

Eliminate layout shifts from images, ads, fonts and dynamic content.

Image optimisation

Next-gen formats, responsive sizing and lazy loading.

Code optimisation

Minification, deferring, code splitting and third-party audit.

Server optimisation

Caching, CDN setup and TTFB reduction.

Ongoing monitoring

Continuous Web Vitals tracking with alerts for regressions.

How we work

Our Optimisation Process

  1. Measure

    Baseline CrUX and Lighthouse data collected.

  2. Diagnose

    Root causes identified for each failing metric.

  3. Specify

    Developer-ready tickets with exact fixes.

  4. Implement

    We implement or guide your team.

  5. Verify

    Before/after measurements confirm improvements.

  6. Monitor

    Ongoing tracking prevents regressions.

Questions

Frequently Asked

What are good Core Web Vitals scores?

LCP under 2.5s, INP under 200ms, CLS under 0.1. These are the "good" thresholds for 75th percentile of real users.

How much does Core Web Vitals optimisation cost?

Audits from £950. Implementation from £2,000 depending on site complexity. Ongoing monitoring from £199/month.

Will fixing Web Vitals improve rankings?

It removes a negative ranking factor and significantly improves user experience and conversion rates. Sites with poor vitals often see ranking improvements after fixes.

Do you work with WordPress sites?

Yes — WordPress, Shopify, custom builds and SPAs. Each platform has typical Web Vitals issues we know how to fix.

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