Kuwait's digital advertising market is maturing rapidly. With over 99% internet penetration and high smartphone usage, Google Ads offers exceptional reach — but the market has its own dynamics that differ significantly from the UK or US.
Language Targeting
Run separate campaigns in Arabic and English. Arabic campaigns typically achieve lower CPCs and higher click-through rates for locally-oriented searches, while English campaigns perform better for professional and B2B queries.
Geographic Nuances
Target by governorate (Hawalli, Ahmadi, Farwaniya) rather than just Kuwait City for more precise local targeting. This is especially useful for service businesses like restaurants, clinics, and retail.
Seasonal Considerations
Ramadan is your biggest sales period for most consumer categories. Start Ramadan campaigns 2 weeks before the month begins and increase budgets by 30-50%. Post-Ramadan (Eid Al-Fitr) is also a peak shopping period.
Budget Expectations
Average CPCs in Kuwait range from KWD 0.15–1.20 depending on industry. Legal, medical, and financial sectors are the most competitive.
Our Kuwait City office runs Google Ads campaigns for 25+ businesses. Request a free audit of your current campaigns.
